Assistant Manager - Digital Marketing/Digital Media Planner

Job Title: Digital Media Planner

Designation: Assistant Manager - Digital Marketing

Experience Level: 5-6 Years

Job Summary: The ideal candidate will need to be a highly skilled and strategic Digital Media Planner and has to have 5 -6 years of experience in planning, executing, and optimizing digital media campaigns across various platforms. This role requires a deep understanding of digital marketing trends, audience targeting, and performance metrics to drive impactful campaigns that align with business objectives. This would be full-time employment, based out of Kolkata, India.

Key Responsibilities:

- Develop and implement comprehensive digital media plans and strategies.

- Research and analyze market trends, audience demographics, and competitor activities to inform campaign planning.

- Identify target audiences and determine the most effective digital channels to reach them.

- Allocate and manage digital media budgets to maximize ROI.

- Collaborate with creative teams to develop engaging and optimized content for digital platforms.

- Negotiate and purchase digital ad space across platforms such as social media, search engines, and programmatic networks.

- Monitor and analyze campaign performance metrics, providing actionable insights for optimization.

- Stay updated on industry trends, emerging technologies, and best practices in digital media.

- Prepare and present detailed reports on campaign performance and outcomes to stakeholders.

Qualifications:

- Bachelor's degree in Marketing, Advertising, Communications, or a related field.

- Proven experience in digital media planning and buying, with a strong portfolio of successful campaigns.

- Proficiency in digital advertising platforms such as Google Ads, Facebook Ads Manager, and programmatic tools.

- Strong analytical skills with the ability to interpret data and make data-driven decisions.

- Excellent communication and presentation skills.

- Ability to manage multiple projects and meet deadlines in a fast-paced environment.

- Knowledge of SEO, SEM, and other digital marketing techniques is a plus.

Preferred Skills:

- Familiarity with analytics tools like Google Analytics, Adobe Analytics, or similar.

- Experience with A/B testing and campaign optimization.

- Strong organizational skills and attention to detail.

- Good communication skills