Assistant Manager - Digital Marketing

About the Role:

- We are looking for a highly driven and strategic Digital Marketing Specialist with strong expertise in social media marketing, performance campaigns, and brand growth strategies.

- The ideal candidate will take full ownership of building our brand presence, generating qualified leads, and driving customer acquisition for our mobile refurbishing business.

Key Responsibilities:

Social Media Strategy & Execution:

- Develop and implement ROI-driven social media strategies across platforms (Instagram, Facebook, YouTube, LinkedIn, X, etc.).

- Create engaging campaign calendars, communication themes, and content strategies aligned with brand objectives.

- Manage daily posting, content storytelling, community engagement, and brand reputation.

- Drive follower growth, engagement, and retention with trend-driven content.

Performance Marketing & Campaigns:

- Plan and run targeted paid advertising campaigns (Meta Ads, Google Ads, YouTube Ads) focused on conversions, lead generation, and remarketing.

- Optimize campaign performance using A/B testing, analytics, and data insights.

- Track KPIs including CAC, CPR, ROI, click-through rates, and campaign efficiency.

Brand & Growth Strategy:

- Build brand positioning tailored to the mobile refurbishing industry-trust, authenticity, savings, and sustainability.

- Work closely with the leadership team to design strategies for customer acquisition, retention, and market expansion.

- Execute offer-based, festive, and product-specific campaigns (e.g., refurbished smartphone deals, warranty offerings, exchange offers).

Content Creation & Coordination:

- Plan high-quality visual and written content-reels, videos, static posts, blogs, ad copies, and product showcases.

- Collaborate with designers, videographers, and agencies to ensure creative quality and timely output.

- Research trends in refurbished electronics to create informative and persuasive content for customers.

Analytics & Reporting:

- Track campaign performance using tools like Google Analytics, Meta Business Suite, Search Console, and CRM dashboards.

- Prepare weekly/monthly reports with insights and recommendations for improvement.

- Measure ROI of all digital marketing activities.

Website & SEO:

- Coordinate website updates, product listings, landing pages, and SEO optimization.

- Manage local SEO to improve visibility for refurbished mobile search queries.

Key Skills Required:

- Strong knowledge of social media marketing, content creation, and digital campaigns.

- Proven experience running Meta and Google Ads with measurable results.

- Excellent understanding of audience segmentation, digital funnels, and remarketing.

- Knowledge of SEO, keyword research, Google Analytics, and CRM tools.

- Strong copywriting skills for captions, ads, and product communication.

- Ability to work in a fast-paced startup environment with ownership and minimal supervision.

- Creative mindset with strong analytical ability.

Preferred Experience:

- Prior experience in mobile refurbishing, e-commerce, electronics, or consumer tech brands.

- Hands-on experience with influencer marketing and brand collaborations.

Education - Master's in Marketing, Business Administration, Communications, or related fields.