Assistant Manager/Deputy Manager - Marketing Communications - FMEG/Consumer Electricals

Description:

Assistant Manager / Deputy Manager Marketing Communications (MarCom)

Mumbai, India | Full-Time

About the Company:

Our client is a leading player in the FMEG / consumer electricals space, known for its strong brand presence, innovation-led growth, and extensive pan-India distribution network.

Role Overview:

We are looking for a high-impact Marketing Communications professional to drive integrated MarCom initiatives across BTL activations, digital marketing, and trade/channel engagement.

This role requires a strong blend of strategy + execution + stakeholder management in a fast-paced, competitive environment.

Key Responsibilities:

1. BTL Marketing & Activations

- Plan and execute region-specific BTL campaigns aligned with business goals

- Drive on-ground activations, retail branding, dealer/distributor meets

- Manage agencies/vendors for end-to-end execution

2. Digital Marketing & Performance

- Execute integrated digital campaigns (paid, owned, earned media)

- Optimize campaigns based on CTR, conversions, ROI, engagement metrics

- Coordinate with agencies on media planning & performance optimization

3. Trade Marketing & Channel Engagement

- Drive engagement with distributors, dealers, and retail partners

- Execute channel programs, incentive schemes, co-branded campaigns

- Collaborate with Sales for last-mile execution

4. Brand Communication

- Ensure consistent brand messaging across touchpoints

- Support product launches, GTM initiatives, and retail visibility

5. Analytics & Reporting

- Track campaign performance through dashboards and reports

- Drive data-backed insights and ROI improvements

- Ensure adherence to budgets and governance processes

Candidate Profile:

Experience:

- 4 - 8 years in MarCom / BTL / Digital / Trade Marketing

- Strong experience in campaign execution & stakeholder management

- Exposure to distribution/channel-driven marketing

Preferred Industry:

- FMCG / FMCD / FMEG / Consumer Durables

Education:

- MBA / PGDM in Marketing preferred

Key Skills:

- BTL Marketing & Retail Activations

- Digital Marketing & Performance Campaigns

- Trade Marketing & Channel Engagement

- Agency/Vendor Management

- Strong Execution & Analytical Skills

Why Consider This Role?:

- Opportunity to work with a top-tier brand in consumer space

- High ownership role with end-to-end campaign exposure

- Strong visibility across Sales, Marketing & Leadership teams