A globally admired apparel retailer is looking for a highly driven CRM Marketing professional to lead customer engagement, lifecycle marketing, and personalized communication strategies across digital channels.

The ideal candidate should possess strong hands-on experience in CRM campaigns, customer lifecycle management, segmentation, personalization, and campaign analytics within Retail, Fashion, or E-commerce environments.

This role requires strong expertise in executing data-driven CRM strategies focused on customer retention, engagement, conversion optimization, and omni-channel customer experience enhancement.

Key Responsibilities:

- Execute and manage Email Marketing and App Push Notification campaigns using Adobe Campaign, Adobe Experience Manager (AEM), or similar CRM automation platforms.

- Manage CRM calendar planning, customer segmentation, targeting, and personalization strategies across lifecycle journeys.

- Drive customer engagement initiatives through data-driven lifecycle marketing campaigns and retention strategies.

- Analyze campaign performance, customer behavior, and engagement metrics to derive actionable insights and optimization opportunities.

- Conduct A/B testing for campaigns, creatives, communication journeys, and engagement strategies to improve performance and conversions.

- Collaborate closely with Marketing, Ecommerce, Analytics, Product, and Creative teams to deliver integrated customer communication strategies.

- Develop and execute automated customer journeys across acquisition, onboarding, retention, repeat purchase, and loyalty stages.

- Monitor campaign KPIs including open rates, CTR, engagement, retention, repeat purchase behavior, and ROI metrics.

- Support customer data analysis, audience segmentation, and behavioral targeting initiatives.

- Manage stakeholder communication, campaign reporting, and performance presentations for internal teams and leadership.

- Ensure consistency in customer communication, brand messaging, and personalization across channels.

Desired Candidate Profile:

- 3-6 years of experience in CRM Marketing and Lifecycle Marketing.

- Strong hands-on experience with Adobe Campaign, AEM, or similar CRM automation platforms.

- Strong understanding of customer segmentation, personalization, retention, and lifecycle engagement strategies.

- Experience managing Email Marketing, Push Notifications, and automated customer communication workflows.

- Strong analytical mindset with experience in campaign performance analysis and reporting.

- Hands-on experience in A/B testing and campaign optimization initiatives.

- Excellent communication, coordination, and stakeholder management skills.

- Experience in Retail, Fashion, Apparel, Lifestyle, or E-commerce industries preferred.

- Strong execution orientation with customer-centric and data-driven thinking.

Why Join?:

- Opportunity to work with a globally admired apparel and fashion retail brand.

- High-visibility role focused on customer growth and engagement strategies.

- Dynamic and fast-paced retail environment with strong digital and omni-channel exposure.

- Opportunity to work on advanced CRM, personalization, and customer lifecycle initiatives