Role Overview:

The Demand Generation & GTM Marketing Specialist will support the Marketing functions FY26-27 shift from brand-led communication to demand generation, CoE-led go-to-market execution, sales enablement and campaign operations.

The role will be responsible for planning, coordinating and executing B2B marketing campaigns across offerings, geographies and business units. The person will work closely with Marketing, Sales, Business Units, CoEs, Design and Website teams to convert service offerings into market-ready campaigns, collaterals, landing pages, webinars and lead generation initiatives.

Key Responsibilities:

Demand Generation and Campaign Execution:

- Plan and execute targeted B2B demand generation campaigns across email, LinkedIn, webinars, website and other digital channels.

- Support campaign planning for priority offerings, industries, geographies and buyer personas.

- Coordinate campaign calendars, outreach timelines, audience lists, creatives, content and follow-up actions.

- Track campaign performance including leads, MQLs, responses, meetings generated and follow-up status.

- Work with Sales / Inside Sales teams to ensure timely follow-up on campaign responses and leads.

GTM and CoE Marketing Support:

- Support go-to-market initiatives for 3i Infotechs CoE-led offerings across key service lines.

- Convert CoE inputs into campaign briefs, sales enablement assets, website content, emailers, webinar themes and social media content.

- Coordinate with Business Units and Sales teams to gather inputs, proof points, use cases, target segments and campaign objectives.

- Help maintain offering-wise GTM kits including decks, brochures, one-pagers, case studies, landing pages and messaging notes.

Sales Enablement:

- Support creation and maintenance of sales enablement collaterals such as pitch decks, brochures, battlecards, offering notes and case studies.

- Ensure sales teams have updated and relevant marketing assets for campaigns, meetings, webinars and events.

- Maintain a repository of approved collaterals and track pending updates across service lines.

Email Marketing and Marketing Automation:

- Execute email campaigns using marketing automation tools / email marketing platforms.

- Support database segmentation based on geography, industry, persona and offering.

- Coordinate email copy, design, landing pages, forms and campaign reporting.

- Monitor open rates, click-through rates, responses, unsubscribes and lead quality.

- Recommend improvements based on campaign performance.

Website and Landing Page Coordination:

- Work with the website developer to create and update campaign landing pages, service pages, webinar pages and lead capture forms.

- Ensure all campaign assets have clear CTAs and relevant tracking mechanisms.

- Coordinate website updates related to CoEs, campaigns, events, case studies and thought leadership content.

Webinar and Event Marketing Support:

- Support planning and execution of webinars, virtual events and campaign-linked event initiatives.

- Coordinate event creatives, invite mailers, landing pages, speaker details, registration tracking and post-event follow-ups.

- Help map events and webinars to priority offerings, CoEs, geographies and target audiences.

Reporting and Marketing Operations:

- Maintain campaign trackers, GTM trackers, lead trackers and weekly marketing status updates.

- Prepare periodic reports on campaign performance, lead generation, marketing activities and sales follow-up status.

- Support standardization of marketing processes, templates, briefs and dashboards.