Assistant Manager - Content Marketing

- We are looking for a dynamic and driven Assistant Manager, Content Marketing to help scale Mintoak's brand and digital presence across markets.

- This role will be central to creating and managing high-impact content across multiple formats, including Blogs, Marketing collaterals, SEO-optimised website content, Event support and Social media.

- You will collaborate closely with product, tech, and marketing teams to craft contextual, consistent, and engaging narratives that represent Mintoak's voice globally.

- This is an exciting opportunity for someone who enjoys building brands through content, understands digital performance, and thrives in a fast-paced fintech environment.

Key Responsibilities:

- Manage content calendar for a multi-format plan: blogs, marketing collaterals, event content, testimonials, and social media posts. Plan and execute SEO/AEO optimised content to improve search visibility

- Drive Mintoak's global narrative through localisation and internationalisation of content.

- Collaborate with product and tech teams to create content for key internal and external stakeholders.

- Ensure consistency in tone and messaging across Mintoak's website, blog, internal platforms, and digital listings.

Experience Range:

1 - 3 years

Job Responsibilities:

- Experience: 1-2 years in content and digital marketing, preferably in B2B/Fintech/Tech or even agency background.

- Content Planning & Execution: Experience in managing multi-format content calendars, Blogs, Web copy, testimonials, social media, events

- Content Quality Judgment: Strong understanding of what makes content effective clarity, structure, relevance, tone, and audience alignment

- SEO & Analytics: Working knowledge of SEO best practices and Google Analytics to drive content performance

- Tools Proficiency: Comfortable with tools like Strapi (CMS), Jira (workflow management), ZOHO CRM, Google Analytics, Figma (basic collaboration), and Google Workspace.

- Digital Channel Understanding: Familiarity with social media management, basic design collaboration, and platform-specific content nuances.