Prefer candidates from IT companies or start-ups What will you be doing? 1. Will drive marketing value by working with sales channels through : - Understanding channel construct - Understanding the Target customer and the role the channel plays in fulfilling his need - Understanding sales and Brand drivers in different channels 2. Insights : Understand channel construct/footfalls/outreach/role/wallet share/potential 3. Reach & visibility : - Build reach & visibility initiatives amongst Target customers by owning the below the line strategy for the company and drive visibility and awareness pan India for different initiatives Below the line - Working closely with Customer marketing on execution of branding, ATL, PR - Drive product launches and product experience at the ground level to initiate customers to try and buy our products and services - Be a strong custodian of GST messaging and drive its awareness and adoption with partners, customers, prospects and influencers - Scan the environment for high-impact, high-leverage collaboration opportunities on ground with Industry Associations, SME groups and media - Establish metrics and objectives for measuring visibility and trials - Take Custody of Marketing initiatives for the zone and align marketing initiatives to the overall business strategies - Be a strong custodian to drive and share market insights and ground realities with Central marketing wrt key stakeholders like partners, customers, prospects, Associations, influencers etc - Manage a Zonal marketing team pan India and drive capability - Expand the scope to International markets as well 4. Value and enablement : - Build calendarized marketing programmes, enable marketing material, web enablement, enhancement of partner value by working closely with customer - Marketing to create partner engagement and build value - Customer experience across channels to build delight is a must - Understand partners- business objectives, go-to-market approach and use this insight to build and execute marketing plans and strategies focused on customer engagements to complement these. - Partner with sales team to create value propositions for channel partners, Tax practitioners(influencers) etc - Create and drive Influencer programmes with CAs and tax practitioners Who are we looking for? - Strong background in Software/ Telecom firms in Channel Marketing - 10-12 years of experience - Ability to go beyond execution and also drive strategic thinking to create powerful assets - Should have owned strategy and execution of BTL/ associations- engagement and events and alliance marketing

Bangalore

Assistant General Manager - Trade Marketing - IT/Telecom 

Job Description for Assistant General Manager - Trade Marketing - IT/Telecom  in GAMA India in  Bangalore for (10-12) years of experience. Apply Now!