Assistant General Manager/Senior Manager - Marketing - Real Estate

Roles & Responsibilities:

- Direct 360-degree marketing for commercial portfolio, driving growth and brand value through strategic campaigns across ATL, BTL, digital, and social media.

- Top-of-Mind awareness and innovative go-to-market strategies

- Manage budgets, analyze market trends, and spearhead performance marketing with lead generation engines

- Creation of websites, brochures, ads, project renders, scale models, AVs, and walkthroughs to elevate project branding and communication.

- Create sales and leasing presentations, brochures, AVs, and digital content.

- Manage media planning across print, outdoor, and digital platforms.

- Lead VR/AR experiences and 3D model creation for sales galleries.

- Oversee digital campaigns, social media visibility, and influencer partnerships.

- Plan events and activations with key partners to boost engagement.

- Enhance revenue through mall OOH media, BTL space, and leasing support.

- Launch and execute events and promotions for key festivals and campaigns.

- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels & segments.

- Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration.

NOTE: Must have exposure to NCR markets, experience in the launch phase of commercial and retail setups, and a developer background.