Assistant General Manager - Sales - Sugar & Allied Products

Responsible for leading sales of sugar and allied products across channels (B2B, B2C, institutional, and specialty packaged products), ensuring revenue growth, market expansion, and customer satisfaction.

Key Responsibilities:

- Channel Sales: Manage large sugar volumes via agents in UP & Maharashtra; strengthen channel partner network; monitor pricing & competition.

- Institutional Sales: Handle B2B sales of sulphitation & refined grades sugar & ethanol; align quality with client requirements; own pan-India key accounts.

- Specialty Product Sales: Drive sales across General Trade, Modern Trade, E-Commerce & HoReCa; lead Specialty Division; ensure supply chain efficiency.

Key Skills:

- Strong B2B & B2C sales expertise

- Client relationship management (national/international)

- Strategic & analytical mindset; strong negotiation skills

- Collaboration with production, quality & supply chain

- Market acumen & new business development ability

Qualifications & Experience:

- Graduate/Postgraduate in Business/Commerce/Marketing

- 12-18 years in sales (preferably sugar/allied industries)

- Proven track record in channel, institutional & specialty sales

Performance Metrics:

- Sales volume & revenue achievement

- Growth in institutional & specialty portfolios

- Channel/customer base expansion

- Timely ethanol tender execution with optimal freight utilization