Assistant General Manager - Sales/Marketing & Expansion - K-12 Schools

- The Assistant General Manager - Sales, Marketing & Expansion will be responsible for driving student enrollments, brand positioning, and business growth for the company's K-12 schools.

- This leadership role involves overseeing admissions, marketing strategies, and geographic expansion to enhance market presence, attract students, and build partnerships with key stakeholders in the education sector.

- The role requires a blend of strategic vision, strong execution skills, and expertise in education sales and marketing.

Key Responsibilities:

1. Sales & Admissions Growth

- Develop and execute sales strategies to increase student enrollments across K-12 schools.

- Build and manage a high-performing admissions and business development team.

- Identify and target new customer segments (parents, students, corporate tie-ups, expats, etc.).

- Optimize admissions conversion rates through structured follow-ups, CRM tools, and data-driven decision-making.

- Establish relationships with school counselors, educational consultants, and feeder schools.

2. Marketing & Brand Positioning

- Develop a 360-degree marketing strategy (digital, offline, PR, influencer partnerships) to enhance brand visibility.

- Oversee social media campaigns, SEO, content marketing, and lead generation to drive inquiries.

- Plan and execute open house events, webinars, and school fairs to attract prospective students and parents.

- Strengthen the brand's identity by highlighting USPs such as curriculum, faculty, infrastructure, and student success stories.

- Manage relationships with advertising agencies, media partners, and content creators to maximize outreach.

3. Expansion & Market Development

- Identify and evaluate new locations for setting up K-12 schools based on demand, demographics, and market potential.

- Conduct feasibility studies and competitor analysis to assess school expansion opportunities.

- Develop partnerships with corporates, embassies, and government bodies to support new school

openings.

- Work closely with the real estate and operations teams to ensure smooth expansion into new regions.

4. Strategic Planning & Stakeholder Engagement

- Align sales, marketing, and expansion strategies with the organization's long-term growth vision.

- Build and manage strategic partnerships with education boards (CBSE, ICSE, IB, IGCSE, etc.), NGOs, and CSR initiatives.

- Provide regular reports on sales performance, market trends, and expansion progress to senior leadership.

- Develop pricing and scholarship strategies to balance accessibility with profitability.

Key Requirements:

Education & Experience:

- MBA in Sales, Marketing, Business Development, or Education Management from a reputed institution.

- Experience between 1-4 yrs