Assistant General Manager - Performance Marketing - EdTech/FinTech

Key Responsibilities:

- Lead and optimize paid marketing campaigns across Google, Meta, LinkedIn, programmatic, and affiliate channels.

- Own customer acquisition metrics including ROI, CAC, and LTV with full-funnel accountability.

- Develop performance marketing strategies aligned with overall business goals and drive execution end-to-end.

- Run ongoing A/B testing on creatives, landing pages, and targeting strategies.

- Collaborate with product, content, design, and analytics teams to drive performance through experimentation and data.

- Manage large-scale marketing budgets effectively, maximizing ROAS.

- Track campaign performance through dashboards and generate actionable insights.

- Lead internal team members or external agency partners to meet business targets.

- Stay updated with digital trends, algorithm updates, and competitive activity.

Qualifications & Experience:

- 7-12 years of experience in performance marketing, with strong exposure to high-velocity B2C businesses (edtech/fintech preferred).

- Proven ability to manage large budgets (multi-crore scale) and deliver measurable growth.

- Hands-on experience with Google Ads, Meta Ads Manager, and other digital media platforms.

- Strong analytical skills; comfort with tools like Google Analytics, Appsflyer, Mixpanel, Power BI/Tableau, etc.

- Deep understanding of digital attribution, CAC/LTV modeling, and funnel metrics.

- Excellent communication skills and stakeholder management abilities.

- Prior experience managing teams or agencies is a plus.

- Bachelor's degree required; MBA or postgraduate marketing qualification is an advantage.