Assistant General Manager - Performance Marketing - eCommerce

AGM - Performance / Ecommerce Marketing

Description: The Performance Marketing Manager is tasked with creating, executing, and enhancing marketing campaigns across Ecommerce platforms. This role demands a strategic thinker with strong analytical capabilities, who can drive growth

through data-informed decisions and innovative marketing tactics. This position has a marketing executive reporting into

it to help with reporting and campaign execution across platforms

Roles and Responsibilities:

Strategy Development [IMPORTANT]:

- Develop and execute performance marketing strategies to achieve business goals.

- Define key performance indicators (KPIs) and set performance targets for marketing campaigns.

- Help Successfully plan and execute marketing plans for new product launch

- Help Successfully plan and execute marketing plans for scale up of premium/higher AOV products in the portfolio

Campaign Management:

- Manage and optimize paid marketing campaigns on Ecommerce platforms such as Amazon, Flipkart, Blinkit, Swiggy Instamart, Zepto, Jio, etc

- Ensure campaigns are aligned with overall marketing objectives and brand guidelines.

Data Analysis and Reporting [IMPORTANT]:

- Analyze campaign performance data to identify trends, insights, and areas for improvement.

- Provide regular performance reports to senior management, highlighting key metrics and ROI.

Budget Management [IMPORTANT]:

- Allocate and manage the marketing budget effectively to maximize ROI.

- Track and report on spending to ensure campaigns remain within budget.

Collaboration:

- Work closely with creative and content teams to develop compelling ad creatives and messaging.

- Coordinate with other marketing functions, such as SEO, social media, and email marketing, to ensure cohesive campaign execution.

Market Research:

- Stay updated on the latest digital marketing trends, technologies, and best practices.

- Conduct competitive analysis to identify opportunities and threats in the market.

Optimization [IMPORTANT]:

- Continuously test and optimize campaigns for better performance (e.g., A/B testing, audience segmentation).

- Implement data-driven adjustments to improve conversion rates and reduce customer acquisition costs.