Posted by
Job Views:
121
121
Applications: 66
Recruiter Actions: 56
Posted in
Sales & Marketing
Job Code
1659194
Assistant General Manager - Performance Marketing - eCommerce
Posted 1 week ago
Posted 1 week ago
AGM - Performance / Ecommerce Marketing
Description: The Performance Marketing Manager is tasked with creating, executing, and enhancing marketing campaigns across Ecommerce platforms. This role demands a strategic thinker with strong analytical capabilities, who can drive growth
through data-informed decisions and innovative marketing tactics. This position has a marketing executive reporting into
it to help with reporting and campaign execution across platforms
Roles and Responsibilities:
Strategy Development [IMPORTANT]:
- Develop and execute performance marketing strategies to achieve business goals.
- Define key performance indicators (KPIs) and set performance targets for marketing campaigns.
- Help Successfully plan and execute marketing plans for new product launch
- Help Successfully plan and execute marketing plans for scale up of premium/higher AOV products in the portfolio
Campaign Management:
- Manage and optimize paid marketing campaigns on Ecommerce platforms such as Amazon, Flipkart, Blinkit, Swiggy Instamart, Zepto, Jio, etc
- Ensure campaigns are aligned with overall marketing objectives and brand guidelines.
Data Analysis and Reporting [IMPORTANT]:
- Analyze campaign performance data to identify trends, insights, and areas for improvement.
- Provide regular performance reports to senior management, highlighting key metrics and ROI.
Budget Management [IMPORTANT]:
- Allocate and manage the marketing budget effectively to maximize ROI.
- Track and report on spending to ensure campaigns remain within budget.
Collaboration:
- Work closely with creative and content teams to develop compelling ad creatives and messaging.
- Coordinate with other marketing functions, such as SEO, social media, and email marketing, to ensure cohesive campaign execution.
Market Research:
- Stay updated on the latest digital marketing trends, technologies, and best practices.
- Conduct competitive analysis to identify opportunities and threats in the market.
Optimization [IMPORTANT]:
- Continuously test and optimize campaigns for better performance (e.g., A/B testing, audience segmentation).
- Implement data-driven adjustments to improve conversion rates and reduce customer acquisition costs.
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Posted by
Job Views:
121
121
Applications: 66
Recruiter Actions: 56
Posted in
Sales & Marketing
Job Code
1659194
