Company Overview:

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella- , Tic Tac- , Ferrero Rocher- , Raffaello- , Kinder Bueno- and Kinder Surprise- . As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 40,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

Diversity Statement:

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

Role Overview:

The AGM - National Trade Marketing (MT) role is a critical leadership position within Ferrero India, responsible for developing and executing trade marketing strategies specifically for the Modern Trade channel. This role collaborates closely with the national sales team, brand marketing, and key account managers to drive sales growth, enhance brand visibility, and optimize trade spend effectiveness within modern retail environments. The AGM will lead a team of trade marketing professionals and will be instrumental in shaping Ferrero's presence and performance in the modern trade landscape.

Key Responsibilities:

Channel Development & Activation:

- Implement innovative trade marketing strategies that align with overall business objectives and drive sales growth.

- Identify and explore new chains/sub channels and partnerships to expand the brand's presence and increase product visibility.

- Collaborate with sales teams to create channel-specific marketing plans for key retail partners, ensuring alignment with brand guidelines.

- Implement effective in-store and online promotions, displays, and merchandising strategies.

NPI and Campaign Management:

- Analyse market trends, consumer behaviour, and competitor activities to identify opportunities and threats

- Oversee the development and execution of trade marketing campaigns, ensuring alignment with brand guidelines and promotional calendars.

- Implement POS (Point of Sale) materials and displays to optimize brand representation at the store level

Data Analysis and Reporting

- Utilize data analytics to measure and evaluate the effectiveness of trade marketing campaigns.

- Generate reports on key performance indicators (KPIs) and make data-driven recommendations for continuous improvement.

Budget Planning & Management

- Develop and manage the trade marketing budget, ensuring cost-effectiveness and efficient allocation of resources.

- Monitor expenditures and provide regular budget updates to management

Collaboration with Sales & Cross Functional Teams

- Work closely with the sales team to understand market dynamics, customer needs, and retailer requirements.

- Provide strategic input to optimize product assortment, pricing, and promotional activities

- Collaborate with product marketing, advertising, and other cross-functional teams to ensure integrated marketing efforts.

- Provide input into product launches, ensuring alignment with trade marketing objectives.

Co Packing & Global Projects

- Innovation with regards to co packing initiatives to drive business

- Working on global aligned projects for all brands

- Replicate learnings from similar markets to drive business

Required Skillset:

- Demonstrated ability to develop and execute successful trade marketing strategies within the Modern Trade channel.

- Proven expertise in managing trade promotion programs, including in-store displays, shopper marketing initiatives, and promotional campaigns.

- Strong analytical skills, with the ability to interpret market data and shopper insights to inform strategic decisions.

- Excellent communication, interpersonal, and presentation skills, with the ability to influence and collaborate effectively with internal and external stakeholders.

- Deep understanding of the Indian retail landscape, particularly the Modern Trade channel.

- Master's degree in Business Administration, Marketing, or a related field.

- 7-15 years of relevant experience in trade marketing, channel management, or sales within the FMCG industry.

- Adaptability to work in a fast-paced and dynamic environment, based in Pune.