Description:

Position Title: Head - Media Planning, Buying & PR

Experience: 10-14 Years

Preferred Industries: FMCG, FMEG, Consumer Durables, Building Materials, D2C, Media Agencies

Education: MBA/PGDM in Marketing (Preferred)

About the Role: The Architect of Integrated Impact

We are seeking a strategic powerhouse to architect, orchestrate, and own the entire paid & earned media ecosystem for our iconic/ascendant portfolio. This is not a role for mere executors; it is for a visionary practitioner who lives at the intersection of data-driven media precision and compelling brand storytelling.

You will be the singular owner of the marketing investment P&L, tasked with designing integrated communication strategies that deliver unmatched market share, brand love, and business ROI. You will bridge the classic and the cutting-edge, from ATL dominance to performance-driven digital, all while building a formidable brand narrative through strategic public relations.

Your Core Mandate: Own the Conversation, Own the Market

Strategic Leadership: Develop and champion the annual & quarterly Integrated Media and Communication Strategy, ensuring flawless alignment with brand and business objectives.

P&L Ownership: Steward the multi-crore media budget with rigorous financial discipline. Optimize spend across channels to maximize ROI, efficiency, and market penetration.

Full-Funnel Mastery: Architect end-to-end consumer journeys. Plan and buy media across the spectrumTelevision, Print, OOH, Digital (Programmatic, Video, Social, Search), Radio, and emerging platforms.

PR & Corporate Narrative: Lead the Public Relations strategy. Build and protect the brands reputation. Forge relationships with key media, manage crises proactively, and secure high-impact earned media coverage that amplifies brand leadership.

Team & Agency Leadership: Lead and mentor a high-performing team of media & communication specialists. Be the strategic lead for all media, digital, and PR agencies, driving them for innovation and excellence.

Key Responsibilities: The Day-to-Day of a Leader

1. Media Planning & Strategy:

- Conduct in-depth market, consumer, and competitive analysis to identify strategic media opportunities.

- Design channel mix strategies balancing reach, frequency, and engagement.

- Develop always-on and campaign-specific media plans with clear KPIs and measurement frameworks.

2. Media Buying & Investment:

- Lead high-stakes negotiations for major media properties (TV, Print, Digital) to secure competitive advantages.

- Oversee programmatic trading desks and performance marketing campaigns for efficiency.

- Continuously monitor campaigns, optimize in-flight, and ensure flawless execution.

3. Digital Marketing & Innovation:

- Drive the digital agendafrom social media strategy and influencer marketing to e-commerce media and content partnerships.

- Pioneer testing and adoption of new platforms, technologies, and data-driven marketing tools.

4. Public Relations & Communications:

- Develop the annual PR calendar, aligning with product launches, corporate milestones, and brand campaigns.

- Craft compelling narratives, press releases, and spokesperson briefings.

- Manage media inquiries and potential crises with poise and strategic foresight.

5. Analytics, Reporting & Governance:

- Establish a robust system for tracking, measurement, and attribution across all channels.

- Deliver regular, insightful reports to leadership on campaign performance, ROI, and market learnings.

- Ensure 100% compliance with all financial and legal processes.

Who We Are Looking For: The Candidate Profile

A Seasoned General: 10-14 years of hands-on, demonstrable experience in media planning, buying, and digital marketing, preferably from the high-velocity world of FMCG, Durables, D2C, or a top Media Agency.

Strategic Business Partner: You connect media spend to sales outcomes. You speak the language of both the CMO and the CFO.

Integrated Thinker: You see PR not as a separate function, but as a critical layer of the communication mix that multiplies the impact of paid media.

Data-Native Storyteller: You are obsessed with numbers, but use them to tell a compelling story about the brands growth.

Negotiator & Influencer: You have a proven track record of driving hard bargains and building influential relationships with media owners, agencies, and internal stakeholders.

Leader & Mentor: You have experience building, leading, and inspiring teams to deliver exceptional work.