The AGM Head of Marketing will be responsible for conceptualizing, leading, and executing the overall marketing and brand strategy for DLF Mall of India. The role requires strong expertise in retail and experiential marketing, brand collaborations, digital-led consumer engagement, and driving measurable impact on footfalls, sales, and customer loyalty. The incumbent will be a strategic partner to business teams, ensuring that Mall of India continues to position itself as Indias largest and most premium shopping destination.

Key Responsibilities:

Strategic Marketing & Brand Positioning:

- Contribute-in driving sales for brands and increase footfall at the mall.

- Define and execute the annual marketing strategy aligned with the malls business objectives.

- Strengthen brand positioning of Mall of India as the Fashion, Dining & Entertainment Destination of NCR.

- Build integrated marketing campaigns across ATL, Digital, and PR platforms.

Consumer & Retail Engagement:

- Drive sustained increase in footfalls and retailer sales through targeted campaigns.

- Conceptualize large-format seasonal campaigns, festivals, and experiential events.

- Build strong partnerships with retailers for co-branded promotions and tactical sales activations.

Digital, Loyalty & Innovation:

- Lead digital-first initiatives including social media, influencer tie-ups, and omni-channel engagement to achieve loyalty target by integrating the program in marketing campaigns.

- Oversee CRM/loyalty programs to enhance repeat footfall and customer stickiness.

Business Impact & Analytics:

- Monitor and track budgets on marketing spends with clear KPIs footfalls, conversions, dwell time, sales uplift.

- Use market research, consumer insights, and data analytics for sharper targeting.

- Prepare monthly/quarterly reviews and present performance to leadership.

Team & Stakeholder Management:

- Lead, mentor, and develop the marketing team.

- Work closely with Retail Operations, Leasing, Finance, and corporate teams to align on business objectives.

- Manage external agencies (creative, digital, media, PR, event agencies) to ensure timely and quality delivery.

ESSENTIAL:

1. MBA/PGDM in Marketing, Communications, or related field.

2. 15 years of relevant experience in retail/real estate/luxury/lifestyle/FMCG sectors with 4-5 years as Lead Marketing.

3. Strong experience in retail marketing, brand collaborations, digital marketing, and consumer engagement.

4. Ability to think analytically using data and insights with strong execution orientation

5. Creative mindset with a strong understanding of consumer trends and market shifts.

6. Excellent stakeholder management and influencing skills.

7. Communicates clearly across levels. Excellent communication and presentation skills.

8. Strong leadership and team management abilities.