Key Responsibilities:

- Develop and own the overall marketing strategy for the organization and its portfolio of platforms, products and services.

- Build and strengthen the brand across customer, industry, scientific, partner and other relevant audiences.

- Develop clear positioning, messaging and value propositions for the company and its different offerings.

- Plan and execute integrated campaigns across digital, social media, email, web, events, conferences, PR, partnerships and other relevant channels.

- Own and strengthen the company digital presence, including the website, LinkedIn, social platforms, email campaigns and other digital channels.

- Drive brand visibility, audience engagement, inbound interest and lead generation, while tracking campaign effectiveness and ROI.

- Lead development of scientific and commercial content including presentations, brochures, case studies, newsletters, website content, social media and thought-leadership material.

- Work with scientific, product, diagnostics and business teams to translate complex technical capabilities into compelling customer-facing communication.

- Develop go-to-market positioning and marketing plans for new products, platforms and service offerings.

- Establish marketing plans, budgets, KPIs and reporting mechanisms and provide regular updates to management.

- Work closely with leadership to support BD activities by identifying new business opportunities, partnerships, strategic accounts and market segments.

- Build and manage the marketing-to-BD pipeline and support effective follow-up of qualified opportunities.

- Monitor industry developments, customer trends, competitors, emerging technologies and new market opportunities, and translate insights into actionable recommendations.

- Manage agencies, consultants, vendors and internal team members as required, and help build the marketing function as the company scales.

Qualifications & Experience:

- Bachelor's or Master's degree in Life Sciences, Biotechnology or a related field is preferred. MBA or equivalent postgraduate qualification is preferred.

- Approximately 6 - 10 years of relevant experience across marketing, brand, digital marketing, product marketing, and business development in the life sciences sector.

- Demonstrated experience owning or managing marketing across multiple channels.

- Experience in biotechnology, life sciences, diagnostics, healthcare, deep tech or other B2B technology-led businesses is strongly preferred.

- Experience building or managing teams and external agencies/partners is preferred.

- Exposure to international markets and B2B marketing would be an advantage.