Assistant General Manager - International Marketing - PPE/Workwear

Position Purpose:

We are seeking a visionary and commercially driven Assistant General Manager International Marketing to lead global business operations and drive large-scale revenue growth across international markets. This role requires end-to-end ownership of international sales, strategic expansion, and organizational leadership in the PPE workwear/apparel segment.

Responsibilities:

- Define and execute the overall international business strategy aligned with organizational goals.

- Drive P&L ownership for global markets, ensuring revenue growth, profitability, and cost optimization.

- Lead expansion into new geographies and strengthen presence in existing markets (Asia, EU, USA, Africa etc.).

- Build, lead, and scale a high-performing international marketing organization (Senior Managers, Managers, and teams).

- Establish and manage key global accounts and strategic partnerships.

- Oversee complex commercial negotiations, contract finalization, and pricing strategies.

- Drive long-term client relationships and institutional business development.

- Align cross-functional teams (production, R&D, supply chain, finance) for seamless execution and operational excellence.

- Lead innovation and product strategy in collaboration with design and production teams based on market trends.

- Represent the organization at global forums, exhibitions, and high-level business engagements.

- Develop and monitor KPIs, budgets, and forecasts for all international business operations.

- Ensure compliance with global trade regulations, quality standards, and client requirements.

Required Skills and Experience:

- Strong strategic leadership and business acumen.

- Proven ability to manage large-scale international business and P&L.

- Exceptional negotiation and stakeholder management skills.

- Deep understanding of global apparel/PPE markets and supply chains.

- Strong financial and analytical capabilities (pricing, margins, forecasting).

- High level of ownership, decision-making ability, and execution excellence.

- Ability to influence cross-functional teams and drive organizational alignment.

- 12-18 years of experience in international marketing/sales (Worker garments/PPE/Industrial Safety Products industry preferred).

- Proven track record in handling large global portfolios and scaling international business.

- Extensive experience across key markets: Asia, Europe, USA, Africa.

- Strong exposure to PPE workwear/apparel categories is highly preferred.

- Significant international travel experience and global client engagement.