Assistant General Manager/General Manager - Marketing & Website Management Head

Job Title: AGM/GM

Department: Marketing & Website

Reporting to: CEO

Location: Noida

Job Description

1. Creating annual marketing plan and discerning appropriate allocation of funds to maximize brand visibility and ROI

2. Overall responsibility for brand(s) management and corporate identity

3. Working closely with PR agency

4. Coordinating with Social Media agency to monitor daily posts and track results of paid SM campaigns and online contests

5. Conceptualizing and executing event activations and in-store brand showcasing

6. Co-ordinating marketing campaigns with sales activities; also with International Marketing teams of brands

7. Manage and improve lead generation campaigns, measuring results

8. Working closely with design agencies and assisting with new product launches

9. Analyzing sales reports to identify key factors affecting sales and capitalizing and/or taking corrective measures

10. Monitor competition (strategy, pricing changes and new products and features)

11. Responsible for P&L of website sale of the company

12. Team Management

Requirements-

1. Minimum 10-15 years work experience preferably within Sports/Outdoor industry

2. Experience running successful marketing campaigns

3. Solid knowledge of Web Analytics, Social Media Marketing and Google Adwords

4. Experience with CRM software

5. Leadership skills with the ability to set and prioritize goals

6. Analytical mind

7. MBA in Marketing or relevant field.