About The Belgian Waffle Company

Owned and operated by Bloombay Enterprises Pvt. Ltd., The Belgian Waffle Co. was founded in India in 2015. The brand is a pioneer in serving mouth-watering Belgian-style waffles in India, renowned for its delectable creations and on-the-go consumption format. Being the largest waffle brand in India, with over 750+ stores across 220+ cities, BWC embarks on a delightful journey of taste and texture, tantalising the senses of its consumers with every bite.

Over the next 5 years, BWC's strategic priorities include:

- Becoming the first India-origin international QSR brand. Growing its footprint to 1000+ stores in India by FY27 and launching international operations across the Middle East and Southeast Asia.

- Increased product innovation to keep the menu fresh and consumer interest alive.

- Best-in-class consumer experience with strong customer loyalty mechanisms.

- Implementing superior supply chain and automation practices.

- Scaling the FMCG business across channels and consumer cohorts.

Job Summary

Responsible for driving overall sales growth across General Trade (GT), Modern Trade (MT), E-commerce, Quick Commerce, and other emerging sales channels. The role involves developing sales strategies, managing key accounts, leading teams, expanding market presence, and ensuring achievement of revenue and profitability targets in the FMCG vertical.

Key Responsibilities

- Develop and implement omni-channel sales strategies to drive revenue growth across GT, MT, E-commerce, Quick Commerce, and B2B channels.

- Lead and manage sales operations across regional and national markets.

- Build strong relationships with distributors, retailers, key accounts, and channel partners.

- Drive business expansion, market penetration, and product availability.

- Monitor sales performance, forecast demand, and achieve monthly, quarterly, and yearly targets.

- Manage trade promotions, pricing strategies, and sales budgets.

- Collaborate with Marketing, Supply Chain, and Finance teams for smooth business execution.

- Analyze market trends, competitor activities, and customer insights to identify growth opportunities.

- Lead, mentor, and develop high-performing teams.

- Ensure strong execution and visibility across all channels.

- Education: MBA from a top-tier institute and other leading B-schools with a strong academic record

Key Skills & Competencies

- Strong knowledge of FMCG sales (GT, MT, E-commerce, D2C).

- Leadership and team management.

- Key account management.

- Strategic planning & business development.

- Negotiation & stakeholder management.

- Sales forecasting and budgeting.

- Market analysis & problem-solving.

- Excellent communication and presentation skills.

We appreciate your interest in this opportunity. Please note that only shortlisted candidates will be contacted.