Assistant General Manager/Deputy General Manager - Supply Chain - FMCG

Position Title : Associate General Manager / Deputy General Manager - Supply Chain

Location : Delhi

Department : Supply Chain Management

Reporting To : Head - Supply Chain / COO / Director - Operations

Experience : 12-15 years

Industry Preference : Fast-Moving Consumer Goods (FMCG)

Role Objective :

To lead and manage end-to-end supply chain operations for the organization, ensuring efficient planning, sourcing, warehousing, and distribution to meet customer demand, reduce cost, and improve service levels in a highly dynamic and volume-driven FMCG environment.

Key Responsibilities:

1. Supply Chain Strategy & Network Optimization

- Develop and execute supply chain strategies aligned with business growth and market demands.

- Drive network optimization, reducing lead times and improving cost-to-serve.

- Evaluate distribution models - direct, indirect, hub-and-spoke - and recommend improvements.

2. Demand & Supply Planning

- Lead the S&OP (Sales & Operations Planning) process with cross-functional stakeholders (Sales, Marketing, Finance, Manufacturing).

- Own the demand forecasting process; ensure supply alignment and service level targets.

- Manage product availability, NPD planning, and phase-out strategies.

3. Procurement & Vendor Management

- Ensure timely and cost-effective procurement of packaging materials, raw materials, and indirect goods.

- Identify and develop vendor base, evaluate performance, and ensure supply continuity.

- Collaborate with finance and legal teams for contracting, budgeting, and compliance.

4. Warehousing & Inventory Control

- Optimize stock levels across central, regional, and CFA warehouses.

- Drive improvements in inventory turnover, shrinkage control, and safety stocks.

- Implement WMS systems and enforce FIFO/FEFO principles.

5. Logistics & Distribution

- Manage outbound logistics across channels - general trade, modern trade, e-commerce, institutions.

- Lead relationships with 3PL partners, transport vendors, and packaging logistics.

- Track OTIF, logistics cost-to-sales, route optimization, and TAT improvements.

6. Process Excellence & Technology

- Identify process gaps and lead continuous improvement projects using lean tools (Kaizen, Six Sigma).

- Champion digitization initiatives (e.g., real-time tracking, EDI, demand sensing tools).

- Monitor and report key KPIs across planning, procurement, warehouse, and delivery.

7. People Management

- Lead and mentor a team of supply chain managers, planners, and operations staff.

- Set clear goals, monitor performance, and build capabilities through structured training.

- Foster a culture of collaboration, agility, and ownership.