Assistant General Manager - Corporate Marketing - Hospitality Business

Our client is India's leading conglomerate in multiple business with existence in the industry for over 85years. Own FMCG, LUXURY BRAND, HOSPITALITY AGRI , Tobbaco ectc

AGM Marketing (Hospitality)

People with exp in a managing the marketing for the hospitality industry only preferred

Exp -14-18yrs

Job Description

1. Strategic Overview & Governance

- Act as a central supervisory authority for all hospitality marketing initiatives across properties.

- Review annual marketing plans, budgets, campaign calendars, and brand collaterals shared by

respective property teams or marketing agencies.

2. Performance Monitoring & Analytics

- Monitor KPIs such as occupancy trends, and digital performance metrics (traffic, conversion, RoAS).

- Conduct regular marketing audits, benchmark performance, and recommend course

corrections or strategic shifts where needed.

- Present performance insights and recommendations to senior leadership.

3. Brand Consistency

- Ensure consistent brand image across all guest-facing and digital touchpoints in sync with brand philosophy.

- Guide the development and use of corporate brand assets and content, ensuring quality and alignment with premium positioning.

4. Advisory to Property Marketing Teams

- Serve as an internal consultant to property-level marketing leads or agency partners, offering strategic direction and marketing best practices.

- Help teams leverage the right mix of traditional and digital tools to achieve visibility and commercial success.

5. Online Reputation & Review Management Supervision

- Montor & review reputation performance of all properties across platforms like TripAdvisor, Google Reviews, Booking.com, MakeMyTrip, etc.

- Guide property marketing teams to ensure timely responses, sentiment tracking, guest feedback loops, and service recovery communication.

- Benchmark review scores across competitors and provide strategic input to enhance ratings and guest perceptions.

- Monitor Social Listening Reports and escalate issues or patterns that may impact brand equity.

6. Innovation & Market Intelligence

- Stay updated on trends in hospitality marketing, guest behavior, luxury travel, and digital

disruption.

- Recommend innovative ideas and pilot initiatives for group-wide marketing excellence.

7. Hands on understanding of Hospitality marketing

- Understanding of SEO, Social Media management

- Understanding of mystry audit, online reputation management, review management

- Understanding of Performance marketing on travel aggregator platforms and overall performance management

Marketing Tools Exp:

1. Digital Marketing Tools

Analytics & Tracking

- Google Analytics Website traffic & user behavior.

- Hotjar / Crazy Egg Heatmaps, session recordings.

- Mixpanel Advanced user journey analytics.

Social Media Marketing

- Buffer / Hootsuite Schedule & manage posts across platforms.

- Sprout Social Engagement + analytics.

- Meta Business Suite Manage Facebook & Instagram ads.

Email & CRM

- Mailchimp / Sendinblue / ConvertKit Email campaigns.

- HubSpot / Zoho CRM / Salesforce CRM + marketing automation.

SEO & Content

- SEMrush / Ahrefs / Moz Keyword research & backlink tracking.

- Yoast SEO / RankMath (for WordPress) On-page SEO.

- Canva / Adobe Express Design content quickly.

Ads & Performance

- Google Ads Search/display ads.

- LinkedIn Ads / Meta Ads B2B & B2C targeting.

- Taboola / Outbrain Native advertising.

2. Traditional Marketing Tools

- Flyers, brochures, and posters (offline reach).

- Newspaper & magazine ads.

- Radio & TV ads.

- Billboards & outdoor hoardings.

- Events, trade shows, sponsorships.