Assistant General Manager - Brand Marketing - Real Estate

QUALIFICATIONS : MBA in Marketing from reputed Institute. A course on advertising/marketing from MICA is a plus.

EXPERIENCE : 14 to 17 years experience in Brand Marketing Space with exposure to Real Estate Industry.

KEY RESPONSIBILITIES :

- The incumbent should be able to build a strong presence of Company's Brand and various projects across the segments.

- The candidate should have a strong presence across marketing strategy & planning, brand development, offline marketing, content strategy, lead generation & conversion, market research and competition analysis.

KEY RESPONSIBILITIES :

Marketing Strategy and Planning :

- Develop and execute comprehensive marketing strategies aligned with the company's objectives and target audience.

- Create and oversee the annual marketing plan, including budget allocation and resource management.

Brand Development :

- Drive the development and maintenance of a strong and consistent brand identity.

- Ensure brand messaging is effectively communicated across all marketing channels and materials.

Offline Marketing :

- Oversee traditional marketing channels, such as print, radio, and outdoor advertising, ensuring a cohesive and integrated marketing approach.

- Develop and manage relationships with external agencies and vendors.

Content Strategy :

- Develop and implement a content strategy that positions the company as a thought leader in the real estate industry.

- Create engaging and informative content for various platforms, including blogs, articles, and video.

Lead Generation and Conversion :

- Collaborate with the sales team to develop and implement effective lead generation strategies.

- Optimize conversion funnels and sales processes to maximize lead-to-customer conversion rates.

Market Research and Competitor Analysis :

- Conduct market research to identify trends, customer preferences, and competitive landscape.

- Provide insights and recommendations based on market analysis.

KEY SKILLS :

- Possesses great communication skills and copy writing skill.

- Good networking skills and connect with agencies.