1. Brand Strategy & Positioning

- Define and strengthen brand architecture and long-term positioning.

- Develop annual branding roadmap aligned with business growth plans.

- Build a distinct premium brand identity across all customer touchpoints.

- Ensure consistent communication across ATL, BTL, digital, and retail platforms.

2. Marketing Communication & Campaigns

- Lead development of integrated marketing campaigns for product launches and brand building.

- Oversee creation of catalogues, brochures, digital assets, presentations, and brand films.

- Partner with creative agencies to ensure differentiated storytelling.

- Drive architect and influencer engagement initiatives.

3. Website & Digital Ecosystem

- Own overall website strategy, content architecture, and user experience.

- Drive SEO strategy, analytics tracking, and digital visibility improvement.

- Ensure seamless integration of product portfolio and lead-generation pathways.

- Collaborate with digital agencies to enhance online presence and engagement.

4. Exhibitions & Experiential Marketing

- Lead participation in national and international exhibitions.

- Conceptualize high-impact booth designs aligned with premium brand identity.

- Drive experiential marketing initiatives targeting architects and channel partners.

- Ensure flawless execution, budget control, and ROI evaluation.

5. Retail Branding & POS Strategy

- Develop and standardize retail branding guidelines.

- Drive POS material strategy and deployment across dealer networks.

- Ensure uniform and premium visual merchandising standards.

- Monitor brand compliance across markets.

6. Corporate Gifting & Marketing Kit Development

- Design differentiated and premium gifting solutions for key stakeholders.

- Lead development of product launch kits, sampling kits, and sales enablement tools.

- Ensure innovation in packaging and presentation.

7. Budget, Vendor & Team Leadership

- Own and manage annual branding and communication budgets.

- Build and lead a high-performance marketing team.

- Select and manage creative, digital, event, and fabrication partners.

- Drive cost optimization without compromising brand quality.

Strategic Impact of the Role

- Establish brand as a premium design-led brand.

- Enhance architect and influencer engagement.

- Strengthen dealer confidence through superior branding support.

- Build a scalable and consistent brand ecosystem across India and future global markets.

Key Performance Indicators (KPIs)

- Brand recall and visibility metrics.

- Successful execution of annual branding calendar.

- Timely launch of campaigns and marketing initiatives.

- Exhibition ROI and lead generation metrics.

- Retail branding compliance and deployment quality.

- Website traffic, engagement, and lead conversions.

- Budget adherence and vendor efficiency.