Assistant Director/Director - Private Label/FMCG

- 6+ years of experience in FMCG / D2C / private label.

- Has launched products end-to-end.

- Strong commercial understanding - costing, pricing, margins.

- Comfortable working with manufacturers.

- High ownership mindset.

- Bias for action.

- Can operate in ambiguity without waiting for structure.

1. What Should We Sell?

- Deeply understand Indian middle-class households - consumption, frequency, spending patterns.

- Identify high-volume categories where private labels can win.

- Decide which SKUs to launch and in what sequence.

- Build a clear 2-3 year portfolio roadmap.

- You should be comfortable working with incomplete data and making sharp calls.

2. Why Will Consumers Choose Us?

- Spend time on the ground - homes, stores, competitors.

- Understand why consumers buy specific brands.

- Identify dissatisfaction and white spaces.

- Build the Product

- Identify and negotiate with manufacturers.

- Develop product samples.

- Iterate on quality and cost.

- Ensure target margins are met.

- Manage compliance and quality processes.

- You should be comfortable getting into the factory, not just sitting in meetings.

4. Take It to Market

- Design pricing.

- Decide pack sizes.

- Build packaging through agencies (clear, brief, tight supervision).

- Pilot in limited stores.

- Track performance.

- Improve quickly.