Assistant Deputy Manager/Deputy Deputy Manager - Marketing - FMCD/FMCG

1. BTL Marketing & Activation

- Conceptualize, plan, and execute BTL campaigns including in-store promotions, mall activations, society engagements, roadshows, events, and sampling.

- Drive retail visibility through POSM, branding, and local activations.

- Coordinate with agencies and vendors for flawless campaign execution.

2. Media Planning & Buying

- Develop and implement effective media plans across traditional and digital BTL channels.

- Liaise with media agencies and partners for planning, negotiation, and buying of media inventory.

- Monitor media performance, analyze ROI, and optimize media spend.

3. Budgeting & Cost Management

- Create and manage marketing budgets across BTL, media, and retail channels.

- Track expenses, ensure cost optimization and adherence to financial guidelines.

- Evaluate campaign effectiveness and report on budget utilization.

4. Modern Retail (MT/GT) Marketing

- Drive brand presence in Modern Trade (MT) outlets through shopper marketing, promotions, visibility, and trade activations.

- Collaborate with sales teams and retailers for in-store campaigns and joint promotions.

- Analyze retail data and shopper insights to fine-tune marketing efforts.

5. Team Management

- Lead a team of executives, interns, and/or field staff across regions.

- Provide training, performance feedback, and mentorship to ensure goal alignment.

- Coordinate with cross-functional teams (Sales, Brand, Product, Retail, etc.)