Assistant Brand Manager/Brand Manager - Lifestyle/Retail

Description: Assistant Brand Manager/ Brand Manager.

Job Description: Document.

Location: Bangalore.

Reports to: Head of Marketing.

Work Exp: 4-5 years / 5-6 years.

Role & Responsibilities:

Campaign Development & Management:

- Understand Brand Strategy and develop 360-degree campaigns for collections and brand awareness.

- Lead 360 campaigns from ideation to execution i. films, seasonal launches, gifting/hosting moments, collaborations, POS, Retail activations.

- Partner with creative, design, and product teams to build collections with strong storytelling hooks.

- Monitor brand sentiment and customer insights to feed into campaigns and product innovation.

- Support retail, ecommerce, and gifting channels with targeted brand-building initiatives.

Content & Communication:

- Oversee content creation across social, digital, and offline platforms.

- Supervise website catalogue & content.

- Shape & strengthen the tone of voice joyful and modern storytelling.

- Brief and manage external agencies (creative, PR, media) for quality and timeliness.

- Partner with influencers, creators, and collaborators who resonate with Chumbaks ethos.

Retail Activations / Trade Marketing:

- Build / strengthen a relationship with mall teams with regular catchups and updates.

- Consistently building sales promos with retail team GWP, seasonal offers for the calendar year.

- Partner & Retailer engagement with trade collaterals and special offers.

- ROI tracking for every activity.

CRM:

- Work with CRM and performance teams to design retention journeys and loyalty programs.

- Calendarizing of CRM campaigns mix of seasonal & monthly.

- Developing the communication for the campaigns.

- Ensures cross channel consistency through 360 campaign management whether SMS /

WHATSAPP/ NEWSLETTER.

- Checks against targets on how a week of CRM performed against NOB targeted.

Key Skills & Qualifications:

- 4-5 years of experience in brand management, lifestyle, retail, or consumer brands.

- Experience in managing a team.

- Strong mix of creative sensibility and commercial acumen.

- Excellent communication, storytelling, and presentation skills.

- Ability to manage multiple stakeholders and fast-paced campaigns.

- Passion for design, lifestyle, and consumer culture in India.