
Role: Manager, Display & Programmatic.
Years of Experience : 8-10 years.
Job Location : Bangalore (Indiranagar).
Work Type : Hybrid.
Shift Timing : 5:00 PM to 02:00 AM.
About Us:
- Assembly is looking for Manager, Programmatic to bolster our Programmatic team.
- The Manager, Programmatic is responsible for the growth and flawless delivery of a portfolio of programmatic campaigns.
- Our senior manager will partner with account and media teams to develop strategic programmatic engagements that are centered on business objectives.
- The Senior Manager will then work to activate biddable media with support of their team, dividing responsibilities to ensure programs are regularly reviewed, performance analyzed, opportunities identified, and optimizations executed.
- The right candidate will have a strong grasp of media analytics and be able to derive actionable insights as well as clearly communicate with account teams and clients.
- We are looking for a self-starter, results-driven, detailsand numbers-oriented individual who can solve problems creatively both as a mentor and direct contributor.
- This position reports directly to the Head of Programmatic.
- This position is a full-time position.
Responsibilities of the role:
- Help identify, craft and present opportunities to leverage programmatically purchased media to support client objectives.
- Support programmatic sales and growth by serving as programmatic partner to all account and media teams.
- Proactively work to identify cross-channel integration opportunities and programmatic campaign improvement.
- Act as a participant and leader in regular knowledge share sessions to support organizational education initiatives and nurture innovation, optimization and integration strategies.
- Stay current on platform features and techniques for activating, measuring and optimizing media programs.
- Collaborate with platform, inventory and data partners to develop, activate and optimize targeted programs.
- Support the development of process standards and train team members on the how and why.
- Oversee campaign set-up of programmatic buys in DSPs.
- Oversee campaign QA process.
- Work with traders to evaluate performance and optimize across dimensions including audience, inventory, ad format, creative messaging, etc.
- Assist traders to manage program pacing and performance.
- Work directly in campaigns as needed to leverage advanced experience and ensure best in class results.
- Troubleshoot issues on all pre-production and live campaigns.
- Support traders' growth and development including areas of campaign management and communication.
- Support account team in delivering regular performance and optimization updates.
- Support account team in delivering program recommendations to evolve and improve over time, including providing insights into campaign constraints and untapped potential.
Requirements:
- 8+ years of experience with DSP platforms (self-managed) - The Trade Desk, DV360, Amazon, Roku's OneView DSP, VerizonDSP, Amobee, etc.
- Ability to interpret campaign performance with regards to programmatic variables - Geo, device, demos, behavioral, creative, targeting layers.
- Tactical execution experience - CTV, Native, Proximity targeting, Prospecting vs Remarketing, PMP executions, Audio/Video, SSP direct deals.
- Proficiency in Excel is required.
- Experience training, mentoring and managing team members.
Preferred:
- Proven command of ad-server or ad-operations technologies ( Doubleclick, Adforms) is preferred.
- Experienced managing a team and career path.
- Dynamic Creative Optimization (DCO) execution experience a plus.
- Certifications with Campaign Manager 360, Display & Video 360, The Trade Desk Edge Academy.
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