Brand Manager @ Assembly
Location - Sector 54, Gurgaon
Experience - 4+ years
About Assembly:
Assembly is a D2C luggage brand based in Gurugram, India, founded by a team of "luggage geeks" with a passion for smarter travel. Our core design philosophy is to create products that make the travel experience better, enabling smoother transit and better organization. Our product range includes hard luggage, backpacks, and accessories, with signature collections like -Stark, Rover,- and -Odyssey-.
Core Responsibilities: (Must-Have):
- Own Assembly's brand identity across all touchpoints (social, website, campaigns, offline)
- Translate brand strategy into clear, consistent execution across content, visuals, and messaging
- Lead campaign planning end-to-end - from concept and briefs to execution and review
- Work closely with design, content, performance marketing, and external partners to ensure brand consistency
- Track brand performance metrics and share insights for improvement
- Build and maintain brand guidelines and ensure team adherence
- Own Assembly's social media presence with social media manager end-to-end, ensuring consistency in tone, visual language, and storytelling across platforms
- Plan and review social content calendars to ensure campaigns, launches, and brand narratives are reflected clearly and on time
Good-to-Have Responsibilities:
- Experience working with product-led or D2C brands
- Ability to brief and manage shoots, creators, stylists, and photographers
- Understanding of retail, travel, or lifestyle brand ecosystems
- Experience planning offline activations, pop-ups, or on-ground brand experiences
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