Specialist - Colour Marketing

Job Purpose:

We are seeking a dynamic and highly skilled Brand experience specialist with expertise in brand experiences, integrated marketing, and multi-channel campaign execution. The ideal candidate will bring 6+ years of brand management experience and a proven track record in experiential marketing, social media, PR, influencer collaborations, and event-led brand building. This role requires a blend of strategic thinking, creativity, and exceptional execution capability.

Key Responsibilities:

1. Brand Experience & Design Fairs:

- Lead brand presence at design fairs, exhibitions, and industry events.

- Conceptualize and execute immersive brand experiences that elevate customer engagement.

- Oversee booth design, production, partnerships, and event storytelling.

- Ensure brand identity and messaging consistency across all touchpoints.

2. Social Media & Digital Marketing:

- Develop and manage the product's social media strategy across platforms (Instagram, LinkedIn, YouTube, etc.).

- Plan and schedule content calendars aligned with brand campaigns and product timelines.

- Work with creative teams to develop high-quality digital content (videos, reels, graphics).

- Analyze channel performance and optimize for engagement, reach, and growth.

3. Influencer & Creator Campaigns:

- Identify, negotiate, and manage partnerships with influencers, creators, and design/lifestyle tastemakers.

- Develop influencer briefs, manage deliverables, and ensure alignment with brand guidelines.

- Track campaign outcomes, engagement, and ROI.

4. PR & Communications:

- Manage relationships with PR agencies, editors, and industry media.

- Oversee press releases, feature stories, interviews, and media kits.

- Ensure consistent brand messaging across all communications.

- Monitor coverage and evaluate the impact of PR activities.

5. 360- Marketing Campaigns:

- Lead integrated, multi-channel marketing campaigns from concept to execution.

- Align messaging across digital, social, PR, events, retail, and offline channels.

- Coordinate with internal teams, agencies, and external partners to ensure unified brand presence.

- Bring fresh ideas and category insights to drive brand relevance and growth.

6. Launch Event Conceptualisation & Execution:

- Develop creative concepts for product launches, brand activations, industry showcases.

- Manage end-to-end event planning, including logistics, vendors, F&B, performances, budgets, and guest experience.

- Ensure exceptional quality in execution and post-event reporting.

- Oversee deliverables across agencies, creators, designers, and production partners.

- Maintain timelines, budgets, and project documentation.

- Ensure high-quality output and seamless execution across all channels.

Qualifications:

- Minimum 6 years of experience in brand management, marketing, or communications.

- Experience in design, lifestyle, luxury, or consumer-facing brands preferred.

- Strong understanding of social media, influencer marketing, experiential events, and integrated campaigns.

- Excellent communication, negotiation, and stakeholder management skills.

- Creative mindset with strong attention to detail and brand aesthetics.

- Ability to manage multiple projects in a fast-paced, deadline-driven environment.

- Master's degree in Marketing, Business, Communications, or related field.

What We're Looking For:

- A 360- marketer who understands brand storytelling end-to-end.

- A highly proactive and creative thinker with strong organisational discipline.

- Someone with the ability to inspire teams, manage partners, and deliver standout brand experiences.

- A detail-driven executor who maintains strategic vision while managing daily operations.