Asian Paints - Category Head - Luxury Kitchen

Designation : Category Head - Luxury Kitchens

Experience : 8-20 years

Reporting to: Associate General Manager

Business: Nilaya Antholgy

Dept. : Strategy & New Businesses

Job Location: Nilaya Anthology, Lower Parel

Mandatory Requirements:

- Minimum 5 years of experience in luxury/high end Kitchen category

- Experience and knowledge of kitchens category is a must

- Experience in Mumbai market is preferred (not mandatory)

JD:

Job Purpose: The position is that of a Category Head of high-end/luxury Kitchens. Role will involve driving the category revenue and P&L management. He/She will be in-charge of end-to-end customer experience including pre-sales, sales, installation and after-sales service of the category. He / She will be handling an in store sales team responsible for pitching & maintaining relationship with the Customers, Architect and Interior Designers, servicing their requirements and driving sales of the category

Key Performance Indicators:

- Revenue and P&L management- Drive revenue for the high-end/luxury Kitchens category along with maintaining healthy bottom-line

- AID Management- Maintain relationship with the current pool of AIDs and add new AIDs to the portfolio. Service the requirements of AIDs and pitching new products/brands to them

- Customer Experience- In-charge of end-to-end customer experience including pitching & assisting clients during selection process up till installation. Responsible for seamless after-sales customer service

- Lead Generation

- Increase Market share

- Create sales funnel through lead generation and conversion

- Identify the customer needs & new trends in the market - by spending time on the ground & interacting with AIDs, subsequently incorporating such insights to provide newer designs. Developing processes to create an effective sales organization; proactively identifying changes in market demand and modifying strategies for expansion of market share & achievement of revenue targets

- Relationship Management with Brands- Coordinate and work closely with international brand partners. Relationship Management with International brand teams

- Demand forecasting- Maintain sales trackers on a regular basis, to be shared on weekly basis along with stage of negotiation & movement of products. Have accountability for category reporting, such as forecasting demand, analysis of YTD and prior year sales, etc. (to help in placing orders with vendors)

- Team Management- Handle a team of people across multiple verticals : sales, installation and after sales. Lead the team to drive the category objectives