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Position (Cadre/Designation) : Brand Manager - Marketing Job location : Vakola Education qualifications : (Degree/College/Batches) : MT Campus Work experience required : MT Campus 2019- 2020 batch Any specific industries/companies to headhunt from : Swiggy , Flipkart, Amazon, Urban, Ola, Reliance (e-commerce based company) What is the key day to day work/activities/KPIs of this role? : Managing digital first brand for D2C market What are the skills that the candidate needs to possess to carry on their day-to-day activities? : Digital marketing exp. What are the personal attributes Team building, extraversion, learning ability that we prefer for this role? : Agency management Is there any other person working in the same role/similar role? : Yes Keywords to filter : Category Manager, Digital Brand Manager Mandatory requirement for role : Performance campaign, media strategy, communication strategy How can we promote/sell this role in the market? : Largest first digital brand in Asian Paints Role Identifier : Job Title : Brand Manager Department : Marketing Reporting to : Group Brand Manager Location/Unit Head Office : Mumbai Role Description : Job Purpose : - Brand Manager of a Digital First D2C Brand of Asian Paints - Person will need to define the persona, the customer proposition and able to derive maximum Share of Voice & recall for the brand in the given budgets - Create a long term brand engagement with customers, immediate Impressions & Business Primary Responsibilities : Business Responsibility Areas : Websites, Social Media & Performance marketing : - Leading the Social Media Marketing agenda for the company - Reach out various segments to generate positive buzz and design digital campaigns in conjunction with Marketing teams - Maintain relationships with bloggers, influencers. - Create and manage a strategy for high user engagement on social media platforms - Ensure the best practices are implemented for performance marketing - Liaison with media agency, creative agency, digital agency and marketing teams - Website management & performance evaluating existing website landscape and plans for Updation and transitions - Managing SEO, SEMs and other traffic sources to websites Digital media planning : - Maximizing media reach for content created - Implement best practices, new strategies, innovative features on an ongoing basis on digital - Utilize learnings other industries Agency Management : - Manage the media agency and the digital creative agency ecosystem - Managing all aspects of digital operations: Digital Marketing, Social Media Management, Mobile marketing, new asset/tool creation etc. - Manage RFPs, contracts, reports, data analysis with all external stakeholders/agencies - Working with IT & website vendor for development, Updation and transitions Other IT Projects : - Finding core consumer insights and working with the team for requirement gathering and implementation - Working with the Central IT team on key Marketing Projects with IT team App development, visualizer development, Loyalty design Key Performance Indicators : - Create processes and SLAs for social media responses from the agency - Quality data analysis to identify insights and trends in order to take business decisions - Campaign level performance metric delivery - Drive social media innovations for various brands and AP corporate - Tracking & driving growth in measures of audience reach and brand engagement, web mentions, sentiment & gender ratios across web, social and mobile channels - Increase conversion rate, reduce cost per appointment - Effective activation of brand engagement through fans, & influencers - Enhance processes, implement best and innovative practices - Monitoring website performance metrics traffic, page views, time spent, loading speed, bounce rates, lead source etc. - IT project timeline adherence and performance metric Scope of Work : - People Management Scope (Range of no. of Direct/ Indirect Reports) : Individual contributor - Geography Coverage (Country-wide/ State-wide / Area-wide) : Country wide - Corporate Coverage (Company-wide / Business Unit or Function-wide / Sub-function-wide / Other) : Function wide Role Requirements / Specifications : Previous Experience : Experience of managing brands on social media and other digital platforms in a new age organization/ startup with strong digital footprint. (B2C only) Behavioral Competencies : - Ability to quickly adapt to different situations depending on requirements - Show initiative and perseverance. Needs to be a self-starter and drive agenda from conception to implementation to create the required impact - Good interpersonal skills and strong organizational skills. Ability to work with people from varied backgrounds and culture - Ability to think on feet and implement even faster. Explore newer approaches and drive innovation Leadership Competencies : Audacious, Scientific rigors, ability to work in cross-functional set up, creative zeal MT Campus List : IIM - Ahmedabad , IIM - Bangalore , IIM - Calcutta , IIM - Lucknow , IIM - Indore , XLRI , Jamshedpur , SP Jain Mumbai , NMIMS - Mumbai , FMS - Delhi , MDI Gurgaon , NITIE - SC & Systems , SJMSOM SC & Systems , SIBM - S & M , TISS HR role , IIM Kohzikode , JBIMS

Mumbai

Asian Paints - Brand Manager - Marketing 

Job Description for Asian Paints - Brand Manager - Marketing  in Asian Paints Ltd. in  Mumbai for (2-4) years of experience. Apply Now!

Asian Paints - Brand Manager - Marketing  | iimjobs.com