Company Overview:

Asia Pacific Institute of Management (AIM) is a premier business school based in Delhi NCR, dedicated to fostering excellence in management education. The institute provides a robust academic environment that bridges the gap between theoretical knowledge and industry requirements. With a focus on research, innovation, and professional development, AIM prepares students to navigate the complexities of the global business landscape, maintaining a strong reputation for academic rigor and industry-aligned curriculum.

Role Overview:

The Marketing Head will serve as the strategic lead for all brand positioning and student acquisition initiatives at the institute. You will work closely with the leadership team, academic heads, and external agencies to craft narratives that resonate with prospective students and corporate partners. This role is pivotal in driving the institute's growth, managing the end-to-end marketing funnel, and ensuring that the brand remains at the forefront of the competitive higher education sector in India.

Key Responsibilities:

- Formulate and execute comprehensive marketing strategies to enhance the institute's brand visibility and student enrollment numbers.

- Lead the end-to-end management of digital and traditional marketing campaigns, ensuring optimal ROI across all channels.

- Oversee brand management initiatives to maintain a consistent and premium institutional identity across all public-facing platforms.

- Collaborate with internal stakeholders to develop compelling content and communication materials that highlight the institute's academic achievements and placement success.

- Analyze market trends and competitor activities to identify new growth opportunities and refine outreach tactics.

- Manage relationships with media partners, digital agencies, and educational consultants to expand the institute's reach.

Required Skillset:

- Demonstrated expertise in developing and implementing integrated marketing strategies that drive measurable business growth.

- Strong proficiency in brand management, with the ability to translate institutional values into effective communication campaigns.

- Exceptional analytical skills to interpret marketing data and adjust strategies to meet enrollment targets.

- Proven ability to lead cross-functional teams and manage external vendors in a fast-paced, high-stakes environment.

- Excellent communication and interpersonal skills, capable of engaging with diverse stakeholders including faculty, students, and corporate leaders.

- A Master's degree in Marketing or a related field from a reputed institution is highly preferred.

- Ability to work effectively in an on-site capacity at our Delhi NCR campus, maintaining high levels of collaboration and team engagement.

- 5 - 15 years of professional experience in marketing leadership roles, preferably within the education or service sector.