Description:

Position: Marketing Consultant

Location: Mohali

Experience: 10+ Years

Qualification: MBA in Marketing or related field mandatory

Role Overview

We are seeking an experienced and result-oriented Marketing Consultant to drive strategic marketing initiatives, brand positioning, lead generation, and business growth.

The ideal candidate should possess strong expertise in digital and traditional marketing, market research, campaign management, and customer engagement strategies.

The role requires a highly analytical and creative professional capable of developing impactful marketing plans aligned with business objectives.

Key Responsibilities

- Develop and implement comprehensive marketing strategies to enhance brand visibility and market presence.

- Drive lead generation and customer acquisition campaigns across digital and offline channels.

- Conduct market research, competitor analysis, and consumer behavior studies to identify growth opportunities.

- Build and execute integrated marketing campaigns including digital marketing, social media, email marketing, and events.

- Collaborate with sales and business teams to align marketing initiatives with revenue goals.

- Manage brand communication, messaging, and positioning across all platforms.

- Monitor campaign performance and optimize marketing efforts based on analytics and ROI metrics.

- Create and manage marketing budgets and ensure effective utilization of resources.

- Strengthen client relationships and provide strategic marketing consultation to stakeholders.

- Coordinate with creative agencies, vendors, and internal teams for campaign execution.

- Develop content strategies for websites, social media, presentations, and promotional materials.

- Stay updated with industry trends, emerging technologies, and best marketing practices.

Required Skill Sets

- Strong expertise in strategic marketing and brand management.

- Proficiency in digital marketing, SEO, SEM, social media marketing, and performance marketing.

- Experience in campaign planning, execution, and analytics.

- Excellent understanding of market research and consumer insights.

- Strong communication, presentation, and stakeholder management skills.

- Expertise in lead generation and customer acquisition strategies.

- Hands-on experience with marketing automation and CRM tools.

- Strong analytical and problem-solving abilities.

- Ability to manage multiple projects and meet deadlines.

- Creative thinking with strong business acumen.

- Leadership and team collaboration skills.

- Proficiency in MS Office, marketing tools, and reporting dashboards.

Preferred Candidate Profile

- MBA in Marketing or related specialization from a recognized institution.

- 10 - 12 years of proven experience in marketing consulting or strategic marketing roles.

- Experience working with diverse industries and business functions.

- Strong track record of driving measurable business growth through marketing initiatives.

- Ability to work in a fast-paced and target-driven environment