Artsana Group - Category Product Manager - Chicco

Category Product Manager

ROLE PURPOSE:

To lead the complete marketing/product management for a particular category in India through developing a comprehensive category roadmap, product selection, driving action plan & monitoring the results of marketing activities.

KEY RESPONSIBILITIES:

1. Market monitors: studying competitors, market players, trends, market capacity, product seasonality & selling channels

2. Responsible for formulating strategy by product segment

3. Identify & select appropriate products from Global list based on comprehensive market study which should leads to both Category growth & brand development

4. Plan, implement and monitor product launches on a permanent basis. Developing products presentations, trade presentations and other informative materials on all the products

5. Lead daily activities & communications - internally with other departments in the local subsidiary & with the HQ marketing team

6. Market budget controlling for the category (within the framework of the activities required)

7. Developing & executive a complete Media Plan for the category

8. Lead a full circle of trade supportive activities including motivation programs for sales teams and materials for shops

9. Control and analyze effectiveness of ATL/BTL activities for the category.

10. Consumer profile analyses on external database

11. Price Positioning

12. GM category analyzes

13. Supporting appropriate channel

14. Provide merchandising standards for the category

15. Driving CRM portfolio for managing customer complaints related to the category

India Consumer Website : www.chicco.in

Group Website : www.artsana.com