Category Manager Role Purpose: To lead the complete marketing/product management for a particular category in India through developing a comprehensive category roadmap, product selection, driving action plan & monitoring the results of marketing activities. Specifically for COSMETICS CATEGORY Key Responsibilities: - Market monitors: Studying competitors, market players, trends, market capacity, product seasonality & selling channels - Responsible for formulating strategy by product segment - Identify & select appropriate products from Global list based on comprehensive market study which should leads to both Category growth & brand development - Plan, implement and monitor product launches on a permanent basis. Developing products presentations, trade presentations and other informative materials on all the products - Lead daily activities & communications - internally with other departments in the local subsidiary & with the HQ marketing team - Market budget controlling for the category (within the framework of the activities required) - Developing & executive a complete Media Plan for the category - Lead "a full circle" of trade supportive activities including motivation programs for sales teams and materials for shops - Control and analyze effectiveness of ATL/BTL activities for the category. Consumer profile analyses on external database - Price positioning - GM category analyzes - Supporting appropriate channel - Provide merchandising standards for the category - Driving CRM portfolio for managing customer complaints related to the category - The above list is not exhaustive and could evolve with changing needs and priorities of the business. Company Website: www.chicco.in Group Website: www.artsana.com

Gurgaon/Gurugram

Artsana Group - Category Manager - Cosmetics 

Job Description for Artsana Group - Category Manager - Cosmetics  in Artsana India in  Gurgaon/Gurugram for (3-8) years of experience. Apply Now!