Job Summary: We are looking for a detail-oriented Marketing Analyst who thrives on turning data into actionable insights. You'll play a crucial role in shaping marketing strategies by analyzing campaign performance, customer behavior, and market trends. Your ability to work magic with Excel, Power BI, and marketing data will drive our success forward. Key Responsibilities: - Analyze marketing data from campaigns, CRM systems, website analytics, and social media platforms to uncover trends, patterns, and insights. - Build, clean, and organize large datasets from multiple sources ensuring accuracy and reliability. - Develop advanced Excel models, dashboards, and reports to monitor marketing KPIs and performance metrics. - Create compelling data visualizations and reports using Power BI, Excel, and other tools to support strategic decision-making. - Present findings and recommendations clearly to marketing and leadership teams through reports, visualizations, and presentations. - Collaborate with marketing, sales, and product teams to align data insights with campaign goals and market strategies. - Conduct competitor analysis, market research, and customer segmentation to support marketing initiatives. - Identify opportunities for process automation and workflow optimization within marketing operations. - Track and measure ROI for digital marketing initiatives such as SEO, PPC, email marketing, and social media. - Provide regular and ad hoc reporting to support campaign planning, customer journey mapping, and funnel optimization. Required Skills: - 24 years of experience in a Marketing Analyst, Marketing Operations, or Data Analyst role. - Advanced proficiency in Excel, including pivot tables, VLOOKUP, INDEX-MATCH, advanced formulas, and macros. - Hands-on experience with data visualization tools like Power BI (preferred), Tableau, or Google Data Studio. - Strong understanding of marketing concepts, digital campaigns, customer journeys, and performance measurement. - Ability to collect, interpret, and translate data into actionable strategies. - Solid grasp of Google Analytics, CRM platforms (like Salesforce, HubSpot), and marketing automation tools. - Familiarity with SQL for querying databases is a strong plus. - Strong communication and presentation skills to effectively translate data findings for non-technical audiences. - Highly organized, detail-oriented, and able to manage multiple projects simultaneously. - Creative thinking with a problem-solving attitude toward data challenges

Mumbai

Artium Academy - Marketing Analyst 

Job Description for Artium Academy - Marketing Analyst  in ARTIUM ACADEMY PRIVATE LIMITED in  Mumbai for (2-4) years of experience. Apply Now!