ARTH - Manager - Franchise Program Design & Partner Experience

Manager - Franchise Program Design & Partner Experience

Role Summary:

We are looking for a candidate who can design and launch a business-in-a-box partner ecosystem by enabling trusted local individuals (teachers, LIC agents, brokers, etc.) to operate virtual financial offices in their communities.

This role will include end-to-end creation of the franchise program, including partner journey, kit, training, app flow, and unit economics and will be responsible for ensuring commercial viability and scalability of the partner model.

Key Responsibilities:

- Design the micro-franchise model (pricing, earnings, structure, and unit economics)

Define partner lifecycle:

1. Recruitment

2. Onboarding

3. Activation

4. Productivity

5. Retention

- Create the value proposition for partners (20K50K/month earning journey)

Build the franchise kit:

1. Signboards / branding assets

2. Welcome kit (folders, ID, collateral)

3. Local marketing material

- Define home-office setup guidelines

- Ensure premium and trust-building look & feel

Create structured training modules:

1. Financial products (Loans, AHL, MSME, etc.)

2. Assisted selling techniques

3. Local trust selling approach

Develop:

1. Video training

2. Scripts

3. Certification journeys

- Build end-to-end SOPs covering lead lifecycle, partner operations, and payout processes

- Optimize onboarding to activation funnel

- Define and drive partner productivity benchmarks (activation to steady income stage)

Ideal Candidate Profile:

- 6-12 years experience in Franchise development / channel distribution

Strong:

1. Program-building mindset (0-1)

2. Product + operations thinking

Deep understanding of:

1. Tier 2/3 customer behavior

2. Assisted commerce models

- Experience working with field teams and ground-level partner ecosystems