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ARM Worldwide Reviews by Employees

Senior SEO Executive

Assistant Manager

SEO Executive

SEO Manager

Executive

Role Summary: - We are seeking a senior media buyer with a proven track record of executing large-scale digital branding campaigns. - This role will require deep platform expertise (especially Google Ads), strategic goal-setting, and performance articulation. - The ideal candidate will have experience managing high- budget campaigns (- 1 Cr+/month), leading cross-functional teams, and delivering tangible brand lift and awareness outcomes. Key Responsibilities: - Strategize, plan, and execute high-budget digital branding campaigns across Google Ads (YouTube, Display), Meta, Programmatic, and OTT platforms. - Define clear campaign objectives and KPIs tied to brand metrics such as reach, recall, engagement, and perception. - Build detailed media plans and forecasts in alignment with brand goals, product launches, and seasonal marketing initiatives. - Collaborate closely with creative, content, and analytics teams to ensure coherent messaging and optimal delivery. - Monitor campaign performance in real time, identify optimization opportunities, and adjust strategies to maximize impact. - Prepare and present well-structured performance reports, with a strong focus on storytelling using data, highlighting brand impact and learnings. - Build and maintain relationships with media platforms, publishers, and agency partners. - Stay ahead of industry trends, ad-tech developments, and evolving platform capabilities to drive innovation in brand media planning. Must-Have Qualifications: - 2+ years of experience in digital media buying with a strong emphasis on branding/awareness campaigns. - Proven ability to manage large budgets (- 1 Cr+/month) and deliver measurable brand outcomes. - Deep expertise in Google Ads (especially YouTube and Display) for branding purposes. - Strong understanding of media strategy, funnel-based planning, audience segmentation, and brand metrics. - Excellent data analysis and interpretation skills, with proficiency in using platforms like Google Analytics, Google Ads, DV360, Meta Ads Manager, and Excel/Sheets. - Exceptional storytelling and presentation skills - ability to translate complex results into actionable insights for leadership teams. - Experience with programmatic media buying and familiarity with DSPs, ad servers, and brand safety tools. - Prior experience working in media agencies on digital executions. Preferred Skills: - Experience in FMCG/D2C categories or working with digital-first consumer brands

Gurgaon/Gurugram

#ARM Worldwide - Media Planner 

Job Description for #ARM Worldwide - Media Planner  in #ARM Worldwide  in  Gurgaon/Gurugram for (3-6) years of experience. Apply Now!

#ARM Worldwide - Media Planner  | iimjobs.com