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Who Youll Work With: - Arista seeks a dynamic and experienced marketing leader to partner with our Sales & Customer Engineering leaders in the Asia Pacific Japan region. - The leader will be responsible for and driving our go-to-market strategy, execution of marketing programs and will partner with other GTM leaders on , strategic market analysis and planning to help drive sales initiatives across the region. - This individual will enhance brand awareness, generate demand, and support revenue. - The ideal candidate will be a metric-driven person that develops programs based on analysis of current market trends, new business drivers and opportunities. - They will have a proven track record of working across time zones and cultures, managing a large geography (e. ASEAN, ANZ, Japan, Korea, Greater China, India), and excelling in at least two or more of the following areas: digital marketing, product marketing, brand strategy, demand generation, event marketing, and channel marketing. What Youll Do: Regional Strategy Development: - Analyze, understand and recognize market segments trends across Asia Pacific Japan relevant to Aristas go-to-market strategy. - Understand key buyer personas and needs so marketing and sales campaigns can be crafted with the appropriate entry mechanisms and/or business justification. - Develop and implement the Asia Pacific marketing strategy aligned with global marketing objectives. - Partner closely with country and regional leaders to ensure the strategy is adapted to regional business priorities. - Tailor global campaigns and initiatives to meet the region's unique needs. Demand Generation - Lead efforts to generate leads, nurture prospects, and drive pipeline growth through integrated marketing campaigns. - Collaborate with sales teams to ensure alignment and measure marketing ROI. Brand Building - Increase brand visibility and reputation through localized brand strategies, PR initiatives, and thought leadership. - Partner with corporate teams to adapt global messaging for regional audiences. Digital Marketing - Develop and execute regional digital marketing efforts, including content marketing, SEO/SEM, and social media. - Analyze performance metrics to optimize campaign effectiveness. Channel And Partner Marketing - Partner with the field and channel teams to identify partners best aligned to the global and regional objectives and execute campaigns with them. - Engage in GTM activities with key strategic alliance/Technology partners to build mindshare. Event Marketing - Identify the right roster of events to engage in based on targeted verticals, personas, propensity to buy etc. - Oversee the planning and executing of regional events, webinars, and trade shows to engage customers and partners. Cross-Functional Collaboration - Work closely with product and sales to ensure messaging consistency and alignment. - Coordinate with global marketing teams to share best practices and leverage resources. Team Leadership - Mentor an existing regional marketing team and raise the bar. - Foster a culture of innovation, collaboration, and accountability. Budget And Vendor Management - Manage regional marketing expenditure, ensuring efficient allocation of resources. - Oversee relationships with external agencies and vendors. Qualifications - Education: Bachelors degree in Marketing, Business, or a related field (MBA preferred). Experience: - 10+ years of marketing experience in a B2B technology environment, with at least 5 years managing regional or global marketing programs. - Proven success working across multiple time zones and cultures in the Asia Pacific Japan region. - Expertise in at least two of the following: digital marketing, Product Marketing, brand strategy, demand generation, event marketing, and channel marketing. - Experience in technology infrastructure or related industries e. data center switching, routing, campus networking is highly desirable. Skills: - Strong leadership and team-building skills. - Excellent communication and presentation abilities. - Data-driven mindset with experience using marketing analytics to guide decisions. - Ability to manage complexity and ambiguity in a fast-paced environment. Education: Bachelors degree in Marketing, Business, or a related field (MBA preferred).

Bangalore

Arista Networks - Head - Marketing - Asia Pacific Japan Region 

Job Description for Arista Networks - Head - Marketing - Asia Pacific Japan Region  in Arista Networks India Private Limited in  Bangalore for (10-12) years of experience. Apply Now!

Arista Networks - Head - Marketing - Asia Pacific Japan Region  | iimjobs.com