Description:

About Arihant Publications India

For over two decades, Arihant Publications India has been a trusted name in the education sector, empowering millions of students and aspirants with high-quality, well-researched content. As India's No. 1 publisher for entrance exams, school curriculum, and competitive and recruitment exam books, we take pride in shaping academic journeys with precision, innovation, and dedication.

Our legacy is built on a commitment to excellence, guided by expert authors, rigorous content development, and an in-depth understanding of evolving exam patterns. With a wide range of books and digital learning solutions, we continue to set benchmarks in the industry, ensuring learners have the best resources at their fingertips.

Success and nothing less isn't just a statement or a punchline. It's a promise that lies at the core of Arihant and its endeavors. Over the last two decades, we have been relentlessly in pursuit of the most appropriate and deemed-fit content for your exam needs. With a single Vision to produce accountable, balanced, innovative, and right content for every sphere of education, Arihant is currently India's leading prep publisher.

Join us in our journey of transforming education, where innovation meets dedication, and where every contribution helps shape the future of learning.

Job Description:

Function: Design and Creative - UX / Visual Design

The ideal candidate is a hybrid of a Product Owner and a Growth Marketer. You must have deep expertise in the "AARRR" funnel (Acquisition, Activation, Retention, Referral, Revenue), a strong eye for UI/UX, and the technical understanding to manage LMS and Video Streaming architectures.

Responsibilities:

- Scale Strategy: Develop and execute the roadmap to scale the app's user base significantly within the first 12-18 months.

- Acquisition: Manage organic (ASO) and paid acquisition channels to drive high-quality installs with optimised CAC (Customer Acquisition Cost).

- Funnel Optimisation: Oversee the end-to-end user journey, ensuring smooth onboarding to minimise drop-offs at the registration stage.

- Revenue Models: Design and implement robust monetisation strategies, including Freemium to Premium conversion, Subscription models (Monthly/Annual), and Micro-transactions (pay-per-test, pay-per-chapter).

- Conversion Optimisation: Analyse user behaviour to trigger timely paywalls and upsell opportunities without hindering user experience.

- Engagement Mechanics: Implement and refine gamification layers, including Badges, Leaderboards, Streaks, and Rewards, to drive Daily Active Users (DAU).

- LMS & Content Delivery: Manage the integration and performance of the Learning Management System (LMS), ensuring seamless delivery of Video Streaming, E-books, and Interactive Content.

- Test Engines: Oversee the functionality of adaptive test engines, ensuring valid analytics and performance feedback for students.

- User Experience: Own the UI/UX standards. Work closely with designers to ensure the app is intuitive, student-friendly, and visually appealing.

- Creative Oversight: Lead the creative strategy for app assets, thumbnails, and marketing creatives to ensure high Click-Through Rates (CTR).

Requirements:

- EdTech Experience: Proven experience in scaling a B2C mobile application, preferably in the EdTech, Gaming, or Content Streaming space.

- The Funnel Expert: Mastery of App Acquisition, Engagement, Conversion, and Retention metrics.

- Tech Savvy: Functional understanding of LMS architecture, Video Streaming protocols (HLS/DASH), and Assessment engines.

- Data-Driven: Proficiency with analytics tools (Firebase, Mixpanel, CleverTap, AppsFlyer) to make data-backed product decisions.

- Monetisation Master: Experience experimenting with pricing psychology and subscription tiers.

- Design Eye: Strong ability to critique and guide UI/UX designs and creative assets.