Area Sales Manager - Steel

Role Overview:

As an Area Sales Manager for our Steel division in Chandigarh, you will serve as the primary driver for our regional market expansion and revenue growth. This role involves managing the entire sales lifecycle, from identifying high-potential B2B and B2C leads to negotiating complex supply contracts and ensuring timely delivery. You will work closely with internal logistics and procurement teams to align supply chain capabilities with client demands. By maintaining a strong presence in the field, you will act as the face of the company, building lasting relationships with contractors, developers, and industrial stakeholders to solidify our market position in the Chandigarh territory.

Key Responsibilities:

- Drive revenue growth by identifying and converting new B2B and B2C opportunities within the steel sector to meet quarterly sales targets.

- Manage the end-to-end sales cycle, including lead generation, technical presentations, price negotiations, and final contract closure.

- Develop and execute localized marketing and business development strategies to increase brand visibility and market share in the Chandigarh region.

- Maintain a high level of customer satisfaction by managing post-sales support and ensuring seamless coordination between the client and our internal operations team.

- Utilize CRM tools to track sales pipelines, monitor market trends, and provide accurate forecasting to senior management.

- Conduct regular field visits to project sites and client offices to nurture relationships and gather competitive intelligence on pricing and demand shifts.

Required Skillset:

- Demonstrated ability to manage complex sales cycles in the steel or heavy industrial manufacturing sector with 6 to 11 years of relevant experience.

- Strong proficiency in B2B and B2C sales strategies, with a proven track record of achieving aggressive growth targets in a competitive market.

- Excellent interpersonal and negotiation skills, capable of building rapport with diverse stakeholders ranging from site engineers to procurement heads.

- Technical understanding of steel grades, specifications, and market pricing dynamics to provide consultative value to clients.

- High level of proficiency in CRM software and data-driven sales reporting to manage daily operations and performance metrics.

- Ability to work effectively in a field-intensive environment, demonstrating self-motivation and the capacity to manage a territory independently.

- A Bachelor's degree in Engineering, Business Administration, or a related field is preferred to effectively communicate with technical stakeholders.