Area Sales Manager - Retail

Key Responsibilities:

Sales & Business Growth:

- Achieve primary and secondary sales targets in line with business goals

- Drive revenue growth through market expansion and effective execution

- Ensure consistent product availability and strong in-store visibility

General Trade (GT) Management:

- Strengthen and expand the distributor and retail network

- Improve numeric and weighted distribution across the territory

- Build strong retailer relationships to drive repeat business

Modern Trade (MT) Management:

- Manage regional chains and key accounts

- Support product listings, promotional activities, and in-store execution

Distributor Management:

- Appoint and manage distributors and super stockists

- Ensure efficient stock flow and minimize stock-outs

- Monitor distributor performance and return on investment

Team Leadership:

- Lead and manage Sales Officers, promoters, and beauty advisors

- Set clear targets, track performance, and drive team productivity

- Provide ongoing coaching and development support

Brand & Market Execution:

- Execute product launches, sampling activities, and promotional campaigns

- Ensure high standards of merchandising and shelf visibility

- Track competitor activities and market trends to identify opportunities