Area Sales Manager - Retail

Designation: Area Sales Manager

Reports to: Regional Sales Manager & Business Head

Location: Ahmedabad, Bangalore, Kolkata

Main responsibilities:

- Ensure achievement of primary & secondary sales targets through dealers and distributors.

- Ensure that the current outlet base is serviced optimally in terms of no. of visits in a month and presentation of sample kits - track and monitor the same.

- Ramp up availability of secondary brands by benchmarking with current distribution of primary brands & competitor brands.

- Ensure a healthy mix across different categories of the business from the state.

- Plan and organize sales events and road shows in the state to drive order booking.

- Expansion of distribution to New Outlets and New towns (very important).

- Strengthen Business presence and relationship with all key dealers in the state.

- Recommend trade and market development plans in the state like setting up Priority stores, Exclusive brand outlets, etc., to create the best brand experience for shoppers in the market.

- Ensure Best in Class execution of brand activation plans in the market through the team of TSO/ TSMs.

- Ensure proper implementation of company schemes and promotional spends in the market through the team of TSOs/ TSMs.

- Ensure good commercial and business hygiene with trade partners - maintaining a healthy inventory, avoid ageing of stocks, address warranty returns, etc.

- Monitor distributor ROI on a regular basis.

- Ensure Collections of payments from Distributors and Direct dealers as per timelines to avoid outstanding dues and bad debts.

- Continuously monitor and evaluate Distributor performance and take corrective actions through TSOs/ TSMs.

- Ensure customer complaints are resolved in a timely manner.

- Coaching and Development of TSOs and TSMs.