Area Sales Manager - Retail

Description:

Role Summary:

The Area Manager is responsible for managing, supervising, and overseeing the performance of several UniSeoul stores/units within a specified area in Bengaluru. The role focuses on ensuring sales growth, delivering excellent customer experience, optimizing operations, managing teams, achieving brand standards, and ensuring overall profitability for the area.

Key Responsibilities:

Sales & Growth:

- Meet or exceed sales targets for the area.

- Plan and execute strategies to increase market share and revenue.

- Analyze sales trends, customer behavior, and identify opportunities for growth.

- Implement local promotions and partnership initiatives.

Team Management & Leadership:

- Recruit, train, and develop store managers and staff.

- Ensure teams are motivated and aligned with brand goals.

- Conduct regular performance appraisals, coaching and mentoring.

- Monitor staffing levels and scheduling to ensure optimal coverage.

Operational Excellence:

- Ensure smooth operations across all units in the area opening/closing, cash handling, security, cleanliness, safety.

- Standardize and oversee adherence to SOPs.

- Monitor inventory levels, order replenishments, manage shrinkage and wastage.

- Maintain store presentation, visual merchandising, brand look & feel.

Customer Experience:

- Ensure high customer satisfaction monitor feedback and resolve escalations quickly.

- Uphold service standards and brand promise at all touchpoints.

- Monitor and drive metrics like NPS and customer retention.

Financial & P&L Management:

- Control costs and manage budgets for the area.

- Ensure profitability gross margin, operational expenses, overheads.

- Review financial reports, identify variances, and take corrective actions.

Performance Monitoring & Reporting:

- Track KPIs for area, stores, and staff.

- Prepare and present reports to regional management.

- Use data to identify underperforming stores and drive improvement plans.

Compliance & Standards:

- Ensure compliance with company policies, local laws, and safety norms.

- Maintain audit readiness and loss prevention measures.

- Ensure stores meet brand standards in appearance and hygiene.

Market Insights & Competitive Analysis:

- Monitor local competition, market trends, and customer preferences.

- Provide input on product mix, promotions, and pricing relevant to Bengaluru.

- Suggest location expansions or changes if applicable.

Qualifications & Experience:

- Bachelors degree in Business, Retail Management, Commerce, or related field. MBA preferred.

- 4-7+ years in multi-unit retail or operations management.

- Strong leadership, analytical, and communication skills.

- Familiarity with retail operations, inventory, visual merchandising, and cost control.

Key Performance Indicators (KPIs):

- Area sales target vs actual.

- Store-level profitability / Contribution margin.

- Customer satisfaction & retention metrics.

- Inventory turnover rates / Stock loss / Shrinkage.

- Staff turnover / Retention in the area.

- Quality of operations audits / compliance with brand standards.

- Visual merchandising compliance.

- Operational cost control (utilities, labour, overheads).

- Performance-based incentives and bonuses.

- Standard employment benefits (PF, insurance, allowances).

- Travel, mobile, and communication expenses.