Area Sales Manager - Pet Foods/FMCG

Area Sales Manager- Pet Foods / FMCG, Bangalore, Hyderabad, Kochi, Delhi, Mumbai (8-10 yrs)

Function : Sales

Industry : Pet Foods / FMCG

Locations: Bengaluru (BLR), Hyderabad (HYD), Kochi, Delhi, Mumbai

Role Overview:

- The Area Sales Manager (ASM) will be responsible for driving sales growth, distribution expansion, and team performance across the assigned territory. The role requires strong execution capability across Pet

- Specialty Stores, Veterinary channels, and General Trade, along with the ability to build and manage high-performing frontline sales teams.

Key Responsibilities:

1. Sales & Business Development

- Deliver sales value and volume targets assigned for the area/zone

- Drive primary and secondary sales across all key channels

- Identify, onboard, and develop new distributors and retail partners

Expand market reach across:

- General Trade (GT)

- Pet Specialty Stores (SPTs)

- Veterinary (Vet) channels

- Ensure effective execution of distribution, visibility, and availability across the territory

2. Team & Stakeholder Management

- Manage, guide, and motivate a team of frontline sales representatives

- Set clear performance expectations and monitor individual and team KPIs

- Provide on-ground coaching, regular feedback, and performance reviews

Maintain strong, professional relationships with:

- Distributors

- Retailers

- Veterinary partners

- Internal stakeholders

3. Market Intelligence AND Insights (Good to Have)

- Track competitor activity, pricing, promotions, and channel strategies

- Develop a working understanding of the pet food industry landscape

Gather and share insights on:

- Customer buying behavior

- Channel-level performance

- Market and consumer trends

- Use market feedback to support sales planning and execution

Role Requirements & Experience:

Experience AND Background:

- Minimum 5 years of experience in sales in the FMCG / Consumer Goods / Pet Food industry

- Prior exposure to pet care or pet food is a strong advantage

- Proven track record of building and expanding products in new or developing markets

- Demonstrated experience in managing and scaling frontline sales teams

Functional AND Technical Skills:

- Strong understanding of sales planning, execution, and distribution management

- Ability to drive primary and secondary sales performance

- Experience working with distributors and multi-channel sales ecosystem