Job Description: Area Sales Manager (ASM)

Location: Gujarat

Industry: Baby Care - Personal Care - Hygiene

Experience: 5+ Years

Function: Sales

About the Role:

We are looking for an Area Sales Manager (ASM) to drive sales and distribution across Gujarat for a growing Baby Care - Personal Care - Hygiene business. The ideal candidate should have strong experience in General Trade (GT) and distribution-led sales, with a proven track record of managing distributors, expanding market presence and delivering revenue targets.

Key Responsibilities:

- Drive primary and secondary sales across the assigned territory.

- Manage and expand the distributor and dealer network across Gujarat.

- Ensure effective market coverage, beat planning and product availability.

- Drive distribution and visibility across the assigned markets.

- Develop and maintain strong relationships with distributors, retailers and key trade partners.

- Track sales performance, market trends and competitor activities.

- Ensure achievement of monthly, quarterly and annual sales targets.

- Identify new market opportunities and expand the company's distribution footprint.

- Lead and monitor the performance of the sales team and field force.

- Ensure timely collection and effective management of distributor outstanding.

- Share regular sales MIS, market feedback and business updates with management.

Candidate Profile:

- 5+ years of sales experience in FMCG.

- Strong background in Baby Care, Personal Care, Hygiene, Beauty Care or allied FMCG categories.

- Strong hands-on experience in General Trade and distribution management.

- Experience handling a Gujarat territory or strong familiarity with the Gujarat market will be preferred.

- Proven experience in managing distributors, retailers and field sales teams.

- Strong understanding of territory management, secondary sales and market expansion.

- Good analytical, negotiation and communication skills.

- Should be comfortable with a target-driven and fast-paced environment.

Ideal Candidate:

Someone from a Baby Care - Personal Care - Hygiene-focused FMCG company who has strong GT exposure and has independently managed a sizeable territory, distributor network and sales targets.