Area Sales Manager - OTC Division - FMCG

Role Overview :

As an Area Sales Manager for the OTC division, you will be responsible for driving the distribution and market penetration of consumer health products across the Bangalore region. You will work closely with distributors, retail partners, and internal sales teams to ensure product availability and brand visibility in the general trade segment. This role is pivotal in scaling our market share, requiring a hands-on approach to managing trade relationships and executing sales strategies that directly impact the companys revenue growth and market footprint.

Key Responsibilities :

- Execute sales strategies across the assigned territory to achieve monthly and quarterly volume targets in the general trade and OTC segments.

- Manage and nurture relationships with distributors and retail partners to ensure consistent product off-take and optimal inventory levels.

- Monitor competitor activities and market trends to provide actionable insights that inform regional sales planning and promotional efforts.

- Oversee the implementation of merchandising and visibility initiatives at the point of sale to enhance brand recall and consumer engagement.

- Train and mentor field sales representatives to improve their product knowledge and negotiation skills, ensuring high performance across the team.

- Resolve operational bottlenecks in the supply chain to maintain seamless product flow and high service levels for retail outlets.

Required Skillset :

- Demonstrated ability to manage complex distribution networks and drive sales growth within the FMCG or OTC pharmaceutical sectors.

- Strong analytical skills to interpret sales data, track KPIs, and forecast regional demand accurately.

- Excellent interpersonal and negotiation abilities to influence stakeholders and build long-term partnerships with retail trade partners.

- Proven track record of working in a high-pressure, target-oriented environment with a focus on field-based execution.

- A minimum of 2 - 4 years of professional experience in FMCG sales, retail sales, or pharma sales.

- Proficiency in local market dynamics within Bangalore, coupled with the ability to manage on-site operations effectively.

Skills: FMCG Sales, Retail Sales, General Trade, Pharma Sales