Company Overview:

Career Matrix Consultants is a premier recruitment and talent management firm dedicated to bridging the gap between high-potential professionals and industry-leading organizations. We operate across diverse sectors, including FMCG, retail, and consumer durables, providing strategic staffing solutions that drive business growth. Our culture is rooted in professional excellence, data-driven decision-making, and a commitment to fostering long-term career trajectories for the talent we represent.

Role Overview:

As an Area Sales Manager for Modern Trade in Kolkata, you will be the primary driver of our client's retail footprint within the region. You will manage relationships with key retail chains, ensuring optimal product placement, visibility, and stock availability. This role involves working closely with store managers, regional procurement teams, and internal supply chain stakeholders to execute sales strategies that meet aggressive growth targets. Your work directly influences the brand's market share and consumer accessibility in one of the most competitive retail landscapes in the country.

Key Responsibilities:

- Manage and nurture relationships with key retail accounts to ensure consistent brand presence and shelf space optimization.

- Execute regional sales strategies to meet monthly and quarterly revenue targets across all assigned modern trade outlets.

- Monitor competitor activities and market trends to provide actionable insights that help refine our sales and promotional approach.

- Coordinate with internal logistics and supply chain teams to ensure seamless stock replenishment and minimize out-of-stock instances.

- Conduct regular store visits to audit planogram compliance, promotional execution, and overall brand visibility standards.

- Analyze sales data and performance metrics to identify growth opportunities and address operational bottlenecks within the territory.

Required Skillset:

- Demonstrated ability to manage key accounts and negotiate effectively with retail partners to secure favorable terms and visibility.

- Strong analytical skills to interpret sales reports, track KPIs, and translate data into actionable retail strategies.

- Excellent communication and interpersonal skills to build rapport with diverse stakeholders, from store staff to senior procurement managers.

- Proven capability to work independently in a field-based role, managing time and territory logistics efficiently across Kolkata.

- A bachelor's degree in business administration, marketing, or a related field, with 1 - 3 years of experience in Modern Trade sales.

- Proficiency in MS Office, particularly Excel, for maintaining sales trackers and preparing performance presentations.

Tags: Modern Trade, Key Account Management, Sales