Area Sales Manager - Modern Trade - FMCG

Job Description Area Sales Manager (Modern Trade):

Location: Hyderabad / Chennai

About the Opportunity:

A leading FMCG organization is looking for a dynamic and result-oriented Area Sales Manager Modern Trade to drive business growth across the Hyderabad or Chennai region. The role is responsible for managing key modern trade accounts, delivering sales objectives, and ensuring excellent in-store execution.

Key Responsibilities:

- Drive sales growth and achieve primary and secondary sales targets for the assigned territory.

- Manage relationships with National and Regional Modern Trade accounts.

- Develop and execute Joint Business Plans (JBPs) with key customers.

- Negotiate commercial terms, promotions, visibility initiatives, and annual business plans.

- Ensure superior in-store execution, product availability, merchandising, and planogram compliance.

- Analyze sales data, market trends, and customer performance to identify growth opportunities.

- Coordinate with distributors to ensure efficient stock availability and order fulfillment.

- Work closely with Marketing, Supply Chain, Finance, and Category teams for seamless execution.

- Monitor competition, pricing, and promotional activities to recommend appropriate business actions.

- Prepare periodic sales reports, forecasts, and business reviews.

Qualifications:

- Graduate in any discipline; MBA preferred.

- 4-8 years of sales experience in the FMCG industry with significant exposure to Modern Trade.

- Experience in managing key accounts such as Reliance Retail, D-Mart, Lulu, More Retail, Spencer's, Metro, and other regional chains is preferred.

- Strong negotiation, analytical, and relationship management skills.

- Proficiency in MS Excel and sales reporting tools.

- Willingness to travel within the assigned territory.

What We Offer:

- Opportunity to work with one of India's leading FMCG companies.

- High-visibility role with excellent career growth opportunities.

- Competitive compensation, performance incentives, and comprehensive employee benefits.

Application Instructions:

Interested candidates with relevant Modern Trade experience in the FMCG sector are encouraged to apply with their updated resume.